How a Saudi consultancy is helping businesses remain competitive in the age of AI

How a Saudi consultancy is helping businesses remain competitive in the age of AI
Intelligent robots are expected to soon participate in meetings. (Shutterstock)
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Updated 08 June 2024
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How a Saudi consultancy is helping businesses remain competitive in the age of AI

How a Saudi consultancy is helping businesses remain competitive in the age of AI
  • Working with top executives, Foresighted aims to enhance understanding of AI’s advantages and limitations
  • CEO Mohammed Alqarni says business chiefs should experiment with AI or risk falling behind their more nimble rivals

RIYADH: Unless company executives adopt artificial intelligence technologies now, they will soon find themselves outmoded and driven out of business by their competitors, a Saudi AI consultant has warned.

Mohammed Alqarni, an academic, AI-for-business consultant, and CEO of the Saudi AI consultancy firm Foresighted, believes it is important for businesses to begin experimenting with AI right away, otherwise they will quickly fall behind their more nimble rivals.

“AI will not replace your job — someone using AI will replace your job,” Alqarni told Arab News.

Working with top executives, Foresighted aims to enhance understanding of AI’s advantages and limitations, propel the development of innovative business models, and integrate AI technologies into business plans.

“One of the main philosophies that we have is: No one understands the business more than the business people themselves,” Alqarni said. “We teach them what AI can do and what AI can’t do because AI can’t do everything.”

Alqarni is developing a “generative AI organizational transformation framework,” which will consider key impact areas of AI, including the impact of automation on various jobs — including top managerial positions.

“A very interesting insight we found was that the higher the skill needed, the more AI impact will have,” said Alqarni. 

“Initial analysis revealed that if you are in a managerial position, AI will impact your job more, and this makes a lot of sense, because your main tasks are reviewing documents, and doing strategic level work, and that is heavily data-driven, so AI will help you a lot.

“The lower you go, to the more operational tasks, the impact of AI reduces, because it is usually manual work.”

For many in the business world, AI is still just a trendy buzzword that is not fully understood. Alqarni believes bosses cannot afford to be complacent about the tectonic shifts already underway.




For Mohammed Alqarni, CEO of the Saudi AI consultancy firm Foresighted, the sooner business executives learn or get themselves familiar with AI, the better for their careers and businesses. (Shutterstock)

Asked about the possible repercussions that executives and companies will face if they fail to utilize AI, Alqarni is unequivocal: “They will be out of business.” 

He added: “As I said, AI is no longer an option. It’s your only defense against creative destruction. If you do not change, someone else will force you to change or you will be out of business. The sooner you start, the better you are.”

To avoid falling behind, Alqarni says business leaders should start experimenting with AI right away and encourage their employees to start utilizing it in their work. “I am not saying deploy AI today,” he said. “All I’m asking is, start experimenting today.”

One of the biggest challenges executives cite for avoiding AI uptake is that they are “too busy” and lack the time to experiment. However, Alqarni says business chiefs “need to create a culture of innovation, a culture of experimentation in order to utilize AI in the best way.” 




AI consultant Mohammed Alqarni says the transition could be painful, but believes it is wrong to bury one’s head in the sand. (Shutterstock image)

Some are likely putting off AI adoption, fearful that it could make many human jobs obsolete. Alqarni acknowledges the transition could be painful, but believes it is wrong to bury one’s head in the sand.

“The way I think about it, when it comes to AI and unemployment — because this is the ultimate fear at a government level — AI will definitely eliminate jobs, but it will also change some jobs, and at the same time it will create more jobs,” he said. 

“The question is not about whether AI will eliminate jobs or not. It’s about how many jobs will be created and how many jobs will be eliminated and how many jobs will be changed.”

Drawing parallels with the industrial revolution of the 18th and 19th centuries, when large, steam-driven factories destroyed many traditional cottage industries and artisan crafts, Alqarni said the job market eventually “balanced out” as more roles were created.

Likewise, he believes the employment landscape will adjust to the rhythms of the AI age. “My only concern is the speed at which this has happened,” said Alqarni. “I think we will feel it stronger with AI because the development is much faster.

“For you to build a factory, it will take years. To build a model AI agent that could replace human beings could happen in a couple of days. 

“It is not black and white when it comes to job creation and job elimination, but it is a scale. There will be jobs that are lost, transitioned, changed, as well as job creation.”




The best way to guarantee job security is through re-skilling the workforce, says AI consultant Mohammed Alqarni. (AP/File photo)

For Alqarni, the best way to guarantee job security during this turbulent transition, therefore, is through re-skilling the workforce.

“People that are losing their job will need to be re-skilled, given relevant skills that are needed in the market,” he said. “For jobs that are being changed, it is a matter of up-skilling.”

Alqarni believes Saudi Arabia should prepare young workers for a rapidly changing job market.

“Vision 2030 programs tasked with such planning should consider AI’s impact on jobs in the near and far future,” he said.

“This would ensure that job creation matches the required demand. This is a crucial consideration that is not being considered enough.” 
 

 


Diriyah Season launches At-Turaif District activities

Diriyah Season launches At-Turaif District activities
Updated 59 min 17 sec ago
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Diriyah Season launches At-Turaif District activities

Diriyah Season launches At-Turaif District activities
  • Diriyah Season 2024/25 began on Dec. 20 last year, under the theme “Entertain Your Cultural Curiosity”

DIRIYAH, Riyadh: Diriyah Season on Friday launched a new program of activities at the At-Turaif District, a UNESCO World Heritage site, offering visitors a range of cultural and historical experiences aimed at exploring Saudi Arabia’s heritage.

The program highlights key moments from the history of the first Saudi state through workshops, theatrical performances, and cultural sessions.

Visitors will engage in activities such as traditional Najdi design workshops, poetry recitations, and demonstrations of the Saudi Arda, the Kingdom’s traditional sword dance.

This year’s program also features the updated 850 Interactive Experience, named after the establishment of Diriyah in the Islamic calendar year 850 AH (1446 or 1447 AD in the Gregorian calendar).

The experience uses storytelling and puzzles to explore notable historical figures, including Imam Turki bin Abdullah, and key events from Diriyah’s history.

Workshops in traditional construction techniques, historical games, and exhibitions showcasing the district’s architecture are designed to deepen understanding of the region’s cultural significance, while live performances and discussions will further connect audiences with the stories of At-Turaif’s past, including its role in Saudi Arabia’s early statehood.

Diriyah Season 2024/25 began on Dec. 20 last year, under the theme “Entertain Your Cultural Curiosity.” The event aims to promote Diriyah as a cultural hub, combining historical education with live entertainment and creative showcases.


How ‘BookTok’ is redefining reading for a new generation of Saudis

How ‘BookTok’ is redefining reading for a new generation of Saudis
Updated 17 January 2025
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How ‘BookTok’ is redefining reading for a new generation of Saudis

How ‘BookTok’ is redefining reading for a new generation of Saudis
  • Popularity of books on social media app is driving publishing trends
  • Authors are adapting their work to get views, says one commenter

RIYADH: While TikTok is often criticized for minimizing attention spans with its fast-paced content, the social media platform’s “BookTok” community has sparked renewed interest in reading among young adults in Saudi Arabia and beyond.

Described by The New York Times as a “best-seller machine,” BookTok has become a global phenomenon.

The platform has emerged as a virtual book club, where readers connect to share recommendations and discuss their favorite titles — especially in genres like romance, fiction, and thrillers.

Sales in this genre increased by 8.5 percent in 2022, followed by an additional 1 percent rise in 2023. (SPA)

Arab News spoke to a number of authors and content creators who described how the social media trend is driving book sales and reshaping the local publishing industry.

Mohammed Al-Ashaari is a young reader who regularly shares book recommendations and discussions on his TikTok account.

The platform’s fast-paced nature prioritizes aesthetically pleasing content that can be shared in bite-sized clips, and Al-Ashaari spoke about how this algorithm is changing reading habits.

BookTok has brought about significant changes in how people read novels, as the reading trends within the BookTok community are constantly evolving, and with each trend, a new way or habit of reading emerges

Mohammed Al-Ashaari, TikTok user

“BookTok has brought about significant changes in how people read novels, as the reading trends within the BookTok community are constantly evolving, and with each trend, a new way or habit of reading emerges,” he said.

Al-Ashaari explained that this impact was not only limited to readers on the platform but also extended to authors, influencing how they approach their writing and adapt their work to fit the tastes and interests of the platform’s active community.

The BookTok community emerged on TikTok during the COVID-19 lockdowns, and its impact on publishing is undeniable, with authors and publishers seeing remarkable sales growth. (SPA)

He added that the most trending genres on BookTok are fantasy, science fiction, and horror: “Books that gain the most engagement tend to be in these genres, which has led many authors to shift their focus on popular categories.”

The BookTok community emerged on TikTok during the COVID-19 lockdowns, and its impact on publishing is undeniable, with authors and publishers seeing remarkable sales growth.

This impact is especially notable in how it has affected book sales and author engagement.

A report by the US-based retail tracking service Circana revealed that TikTok has significantly influenced book sales in the US, particularly in the adult fiction category.

Sales in this genre increased by 8.5 percent in 2022, followed by an additional 1 percent rise in 2023. Other genres, such as dystopian, romance, and thriller, also witnessed notable growth during this period.

Yasmina Al-Mutabagani, the Saudi author of “Beyond the Surface,” said BookTok has played a significant role in boosting the sales of her latest novel, which explores the story of two strangers who form an unexpected connection during a pandemic.

“I did paid ads multiple times on a video I posted that talked about my book; however, at that time, I didn’t think it was going to be that effective. After a while, I went to Jarir Bookstore, and the man told me it was sold out in multiple branches,” she said.

Al-Mutabagani highlighted BookTok’s broader influence on the literary world. “There’s a positive impact on literature and publishing because BookTok offers advice on writing in general, how to publish your book, how to find a literary agent, and it can be useful in promoting your book if you’re an author,” she said.

Kendah Jambi, a Saudi author of the fantasy novel “Al-Rahala,” said that many attendees at Saudi book fairs recognized her from TikTok’s BookTok.

Her novel follows a group of people called Al-Rahala, or nomads, who possess the ability to shift realities and travel through the multiverse.

Jambi emphasized the importance of building a connection between authors and readers. “Interaction between author and reader is often underrated. It’s very important for readers to be genuinely interested in the author as a person to maintain their interest in the books,” she said.

She further elaborated on the impact of BookTok, adding, “BookTok definitely helped readers express their opinions, which is valuable to the author on both an emotional and constructive level.”

 


Courchevel Boulevard World brings skiing experience to Riyadh

Courchevel Boulevard World brings skiing experience to Riyadh
Updated 17 January 2025
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Courchevel Boulevard World brings skiing experience to Riyadh

Courchevel Boulevard World brings skiing experience to Riyadh
  • Ski zone provides the thrill of the slopes in the heart of the city
  • Around 200 people per day visit Riyadh’s new wintry attraction

RIYADH: A new attraction is thriving in Riyadh at the Courchevel zone at Boulevard World, where visitors can indulge in an authentic skiing adventure.

This unique attraction which opened in December brings the thrill of the slopes to the heart of the city, allowing both beginners and seasoned skiers to enjoy the winter sport under the guidance of professional trainers.

Children can revel in the joy of making figures from the fresh snow, adding an extra layer of fun to their experience. (AN photo by Loai Ali)

These skilled professionals want to do more than teach. “We are here to train and help everyone learn how to ski while enjoying the experience,” said Marwan Akiki, a ski instructor from Lebanon.

The focus at Courchevel is on creating a fun environment for the entire family. “Every day, we receive approximately 200 visitors of different ages, from 7 years old to adults,” Akiki explained.

I came with my children today, and we had a great time in the snow town, especially since they haven’t seen snow before.

Salman Al-Ghamdi, Visitor

The attraction also features an enchanting igloo area designed for both children and adults. This whimsical setting allows families to feel as though they have been transported to the snowy parts of Europe.

The attraction features an enchanting igloo area designed for both children and adults. (AN photo by Loai Ali)

Children can revel in the joy of making figures from the fresh snow, adding an extra layer of fun to their experience.

Salman Al-Ghamdi recently brought his children, Mohammed and Sara, to Courchevel, and their delight was palpable.

The focus at Courchevel in Riyadh is on creating a fun environment for the entire family to indulge in an authentic skiing adventure. (AN photo by Loai Ali)

“I came with my children today, and we had a great time in the snow town, especially since they haven’t seen snow before. You should come and visit; honestly, it’s magical,” Al-Ghamdi told Arab News.  

For many, Courchevel Boulevard World represents a first encounter with snow and skiing. “This is the first time in Riyadh where we found snow and a school to teach this experience,” Akiki noted.

Visitors can unwind at the on-site restaurants after a thrilling day of skiing. (AN photo by Loai Ali)

One of the standout features of Courchevel Boulevard World is the provision of comfortable, tailored clothing for all guests so that they can enjoy their time without worrying about the cold.

“We want to make it a seamless experience for our guests, so they can focus on having fun,” Akiki explained.

After a thrilling day of skiing, visitors can unwind at the on-site restaurants, which offer a range of dining options. These eateries provide a cozy atmosphere ideal for relaxing and sharing stories about the day’s adventures.

Additionally, there is a shop offering equipment and outfits for the snow from various global brands, ensuring guests have access to high-quality gear for their skiing needs.

There are plans to have various events and competitions to further enhance the community aspect of the attraction.

 


Saudi Arabia participates in children’s rights workshop in Cairo

Saudi Arabia participates in children’s rights workshop in Cairo
Updated 17 January 2025
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Saudi Arabia participates in children’s rights workshop in Cairo

Saudi Arabia participates in children’s rights workshop in Cairo
  • The workshop was held to review the general framework of the component in terms of its motivations, objectives, and implementation methodology in the Arab world

CAIRO: Saudi Arabia took part in a workshop on the “Media Observatory for Arab Child Rights,” in Cairo.

The workshop was organized by the Arab Council for Childhood and Development, under the patronage of Prince Abdulaziz bin Talal bin Abdulaziz, the council’s president.

More than 25 experts participated in the workshop to discuss the implementation of a new component of the observatory’s work, titled “Arab Child and Digital Environment,” the Saudi Press Agency reported.

The workshop was held to review the general framework of the component in terms of its motivations, objectives, and implementation methodology in the Arab world, in light of the growing use of children’s applications and digital platforms.

In his speech, ACCD Secretary-General Hassan El-Bilawi said the new component of the observatory discussed in the workshop affirms children’s sustainable right to a safe media environment in all aspects of life.

 


Foreign students explore Saudi town under Kingdom Gateway program

Foreign students explore Saudi town under Kingdom Gateway program
Updated 17 January 2025
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Foreign students explore Saudi town under Kingdom Gateway program

Foreign students explore Saudi town under Kingdom Gateway program
  • Visit this weekend was part of an initiative designed to explore the rich history of Saudi Arabia

RIYADH: A foreign student delegation under the Kingdom Gateway program, organized by the King Faisal Center for Research and Islamic Studies, recently visited Al-Dakhlah town in the Sudair region, 170 km north of Riyadh.

The visit this weekend was part of an initiative designed to explore the rich history of Saudi Arabia.

Dr. Ibrahim Al-Muhanna, former advisor at the Ministry of Energy, Industry, and Mineral Resources, accompanied the delegation on the tour that included Al-Dakhlah’s significant historical landmarks.

The delegation began the tour with a visit to the old palace, a reflection of the region’s rich heritage and architectural legacy.

They then proceeded to the historic Al-Dakhlah Mosque, believed to have been built between 1446–1495 AD, making it one of the oldest mosques in the region.

During the tour, the students had the opportunity to explore its features, including the assarhah (the mosque’s outer courtyard), the side corridors, almujabab (a covered courtyard connecting rooms), and alkatateeb, rooms where students would memorize and review their lessons.

The students expressed their admiration for the intricate Islamic decorations and carvings that adorn the walls and ceiling of the mosque, showcasing the exceptional craftsmanship of artisans from that historical era.

Al-Muhanna delivered a lecture that focused on the pivotal role of oil in national development. He reviewed Saudi Arabia’s experience in leveraging its petroleum resources to drive comprehensive growth across multiple sectors.

He also addressed the Kingdom’s strategic initiatives to maintain stability in global energy markets.

“The discovery of oil and its escalating economic importance brought about profound transformations across all sectors of the Kingdom. However, these changes did not come at the expense of Saudi Arabia’s deep-rooted heritage and culture. On the contrary, oil has been instrumental in both preserving and advancing them,” Al-Muhanna said.

Al-Dakhlah Mosque was restored with the support of Crown Prince Mohammed bin Salman as part of the historic mosque restoration and rehabilitation project.