Oman Air has hailed the success of World Travel Market 2013 (WTM) after receiving more visitors to its stand than at any time over the last three years. The success of the airline’s participation at WTM mirrors that of the sultanate’s tourism promotion led by the Oman Ministry of Tourism and Oman Air. Latest research shows the country’s income from tourism rising to over $1 billion for the first time in its history.
Nearly 50,000 delegates gathered at London’s ExCel Centre from Nov. 4 to 7, with more than 5,000 exhibitors representing over 180 countries and regions participating. Over the course of the full event, it is expected that more than 2 billion pound in industry deals will have been facilitated at WTM this year.
Oman Air’s dramatic, two-storied stand at WTM provided for formal and informal meetings, social gatherings and casual enquiries throughout the course of the four-day event. The national airline of Oman hosted a multitude of representatives from the travel trade and the media to discuss the airline’s future plans, potential partnerships and Oman’s vision for increased tourism.
Oman Air’s delegation, headed by COO Abdulrazaq Al-Raisi, was also pleased to offer the carrier’s trademark hospitality at a 20th anniversary reception on the stand, where more than 60 guests met staff from Muscat and London.
Usama Karim Al-Haremi, senior manager corporate communications and media, headed Oman Air’s media relations and marketing drive at the event.
“World Travel Market 2013 was a great success for Oman Air and we were delighted to welcome unprecedented numbers of visitors to our stand. Our reception provided an excellent focal point for our hospitality and visitor numbers were further boosted by the presence of cartoonists, who offered guests the chance to take home a unique caricature of themselves with an Oman Air aircraft,” he added.
Oman Air hails World Travel Market's success
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