RIYADH: The Saudi Ministry of Hajj and Umrah will host the second Umrah and Ziyarah Forum at the King Salman International Convention Center in Madinah from April 14-16.
The three-day event, operating under the theme “Enriching the Experience of Umrah Performers and Visitors,” is held in partnership with the Pilgrim Experience Program.
This global gathering is a premier event in the Umrah services sector, bringing together business leaders, decision-makers, service providers, entrepreneurs and innovators from across the world to share expertise and explore ways to enhance the pilgrim experience.
Building on last year’s successful inaugural forum, this year’s event aims to establish new standards for Umrah and visitation services through technological advances, digital transformation and sustainable sector investments.
The forum will feature more than 150 exhibiting organizations representing in excess of 100 countries, with attendance expected to exceed 25,000 visitors, including investors, industry experts, sector leaders, non-profit representatives and media organizations.
Events will include specialized sessions addressing various aspects of the Umrah and visitation ecosystem, an interactive exhibition showcasing technological solutions and innovative services, and workshops uniting decision-makers with experts to discuss sector development opportunities, and review the latest solutions and services that contribute to improving the experience of pilgrims and enhancing sector efficiency.
New focal areas include technology and digital transformation to explore smart solutions for service improvement, health care initiatives to ensure visitor safety and comfort, and discussions on developing modern transportation services for pilgrims.