LONDON: Netflix is expanding its language support on TV, allowing users to access all available dubbing and subtitle options for any title, the company told Arab News exclusively ahead of the official announcement on Tuesday.
“As more of our members enjoy shows and films from around the world — nearly a third of all viewing on Netflix is for non-English stories — subtitles and dubbing are more important than ever,” the company said in a statement shared with Arab News ahead of the official announcement.
“That’s why starting today, you’ll be able to pick from the full list of available languages for any title when watching Netflix on your TV.”
Previously, users were limited to five to seven languages based on their settings and location. The update — which make dubbing available in 36 languages and subtitles in 33, depending on the title — responds to “thousands of language availability requests per month,” Netflix said, adding that it also benefits users learning a new language by giving them more control over their viewing experience.
“We offer several additional features to support language learning, including the ability to customize subtitles, and the ‘browse by language’ feature on PC computers. These helpful features enhance the accessibility of our shows and movies, while supporting those set on being multilingual,” the statement said.
A 2020 study commissioned by Netflix in partnership with the UN World Commission found that 36 percent of people who watched Spanish-language content were interested in learning the language, compared to 15 percent of non-viewers.
In recent years, Netflix has expanded its non-English content strategy, investing in films and series from various countries and languages. Korean and Spanish content together accounted for 16 percent of global viewership in the first half of 2024, with “Squid Game” and “Money Heist” (“La Casa de Papel”) serving as standout examples.
Netflix is set to release four Arabic-language original series and films this year, following the success of “The Exchange,” “Al-Rawabi School for Girls,” “Honeymoonish,” “From the Ashes” and “Dubai Bling.”