DUBAI: Palestinian Chilean singer Elyanna is the face of Coach’s Ramadan 2025 campaign.
In the campaign, Elyanna is seen against a desert-inspired backdrop, styled in pieces that blend contemporary fashion with cultural influences.
She is seen carrying Coach’s signature handbags, each featuring gold chain accents and the brand’s signature “C” clasp.
In one image, she wears a dark oversized coat with black trousers and knee-high boots, accessorized with a muted sage green handbag.
Another image captures Elyanna in a black long-sleeve top and a voluminous pink skirt. Her hairstyle incorporates braids with metallic embellishments, and is holding a black Coach handbag with gold detailing.
Elyanna has been normalizing Arabic lyrics in the Western world throughout her career, taking inspiration from artists including Lana Del Ray and Beyonce, as well as Middle Eastern legend Fayrouz.
The Los Angeles-based singer’s music is a mix of Arabic and Western beats, which she attributes to her multicultural upbringing.
Last month, Elyanna performed live with British band Coldplay during their four-show run in Abu Dhabi, UAE.
The music sensation has previously hinted at upcoming projects this year, stating: “The sunrise and the rebirth of the ‘Woledto’ project is just (the) start for the next chapter of 2025. Arabic is the music of the soul and the sun. Grateful for all the talented people that believed in this project and helped with the vision to come to life this tour (sic).”
Elyanna’s debut album “Woledto” featured nine songs: “Woledto,” “Ganeni,” “Calling U,” “Al Sham,” “Mama Eh,” “Kon Nafsak,” “Lel Ya Lel,” “Yabn El Eh” and “Sad in Pali.”
Before releasing the album, she wrote to her Instagram followers: “This album is the embodiment of pride to be an Arab woman, to be from Nazareth, to be from the Middle East.”
