Cisco advances AI to support Saudi Arabia’s digitization goals

Cisco advances AI to support Saudi Arabia’s digitization goals
By introducing advanced cloud data centers, AI talent development, and phased plans for local manufacturing, Cisco is deepening its commitment to Saudi Arabia.
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Updated 4 min 42 sec ago
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Cisco advances AI to support Saudi Arabia’s digitization goals

Cisco advances AI to support Saudi Arabia’s digitization goals

At LEAP 2025, Cisco, a global leader in networking and security, unveiled a series of strategic initiatives to advance AI in partnership with the Kingdom. By introducing advanced cloud data centers, AI talent development, and phased plans for local manufacturing, Cisco is deepening its commitment and strengthening its partnership with Saudi Arabia. These initiatives are designed to enhance Cisco’s regional presence and support the Kingdom’s ambitious digitization goals under Vision 2030, accelerating its evolution into a technology-driven economy.

“Our partnership with Cisco highlights the Kingdom’s commitment to accelerating its digital economy through innovation. These initiatives will enhance Saudi Arabia’s competitiveness both regionally and internationally by promoting innovation and the adoption of AI and cloud computing technologies.” said Vice Minister at the Saudi Ministry of Communications and IT Haytham Alohali.

“Cisco is proud to partner with the Kingdom to accelerate its Vision 2030,” said Cisco Chair and CEO Chuck Robbins. “Through our investments and innovation, we are protecting organizations, preparing the Saudi workforce for the AI era, and contributing to the local economy and manufacturing ecosystem. Together, we will pave the way for a more connected and secure future.” 




Chuck Robbins, Cisco Chair and CEO

“By aligning with key initiatives of Vision 2030, Cisco is committed to being a catalyst for digital transformation across various sectors in the Kingdom. As these projects advance, they will help strengthen digital infrastructure and drive economic growth to positively shape Saudi Arabia’s future,” said Salman Faqeeh, managing director, Cisco Saudi Arabia.

Delivering on its commitment, Cisco announced that its data centers for cloud security services as well as the Webex Collaboration Platform are now operational.

The security data center underpins Cisco’s cloud-based security services including its new secure service edge solution, Cisco Secure Access and Umbrella DNS. The center helps customers protect their users, infrastructure, and investments against threat actors and empowers them with flexible security services and data protection for devices, remote users, and distributed locations.

The collaboration data centers bring extensive services from the Webex suite such as meetings and calling closer to customers in the Kingdom and region.

Cisco will continue to advance AI and digital skills across the region as part of its Country Digital Acceleration program, aligning with the goals of the Saudi Research and Development National Strategy. In collaboration with King Abdulaziz City for Science and Technology, the company will invest in additional Cisco Certified Internetwork Expert certifications, one of the industry’s most widely recognized and respected certifications, to enhance the Kingdom’s talent pool of highly skilled local IT professionals that can support complex networking infrastructures in the AI era.

Initially launched in the Kingdom in 2016, Cisco’s CDA program supports digitization efforts across key industries, fostering digital skills and developing the innovation ecosystem in the country. To date, the program has implemented more than 20 projects of national impact across vital sectors.

With a regional head office in Riyadh, Cisco intends to build on its long-standing partnerships in the Kingdom by initiating a manufacturing base, with groundwork beginning in 2025. The initial phase will focus on fulfillment operations for wireless technologies to meet local demand, with the intent to scale up in response to evolving market needs.


Dell opens merge and fulfillment hub in Dammam

Dell opens merge and fulfillment hub in Dammam
Updated 2 min 8 sec ago
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Dell opens merge and fulfillment hub in Dammam

Dell opens merge and fulfillment hub in Dammam

Dell Technologies has opened its first merge and fulfillment center in Saudi Arabia. Located in Dammam, the hub is engineered to handle up to 600,000 units per year, across all Dell’s product lines as customer demand grows.

The Dammam center also features a second touch manufacturing facility for product customization of Dell’s servers to ensure they meet specific customer needs. This makes the servers ready-to-use, reduces time-to-market, and enhances customer satisfaction.

Dell has also relocated its Flat Panel Monitor Hub to the Dammam facility to serve local customers, offering shipment deliveries within two days to reduce lead times and enhance operational excellence.

The opening of the new center represents a pivotal step in advancing the Kingdom’s ICT ecosystem. The Saudi facility is Dell’s fifth in the EMEA region and reinforces the company’s commitment to Saudi Vision 2030 in driving economic diversification through technological innovation.

The strategic investment builds on Dell’s regional headquarters license to operate in Saudi Arabia and will support the Kingdom in creating new jobs across logistics, manufacturing and technical fields, training local talent and nurturing a culture of innovation.

Haytham Alohali, vice minister of communications and information technology, said: “Dell’s decision to establish its merge and fulfillment center in Saudi Arabia highlights the Kingdom’s emergence as a regional hub for logistics and innovation. This facility will help create jobs and strengthen our local manufacturing and supply chain capabilities aligned with Vision 2030. Together, Saudi Arabia and Dell are building a dynamic and resilient digital economy.”

Adrian McDonald, president — EMEA, Dell Technologies, added: “Opening Dell’s first fulfillment hub in Dammam marks a significant milestone in our commitment to supporting Saudi Arabia’s ambitious vision for the future. By leveraging over 30 years of Dell’s supply chain expertise, combined with investments in local talent, infrastructure and training, we are dedicated to empowering local and regional businesses to thrive in a digital-first economy.”

Led by Saudi nationals, the center leverages their expertise to oversee logistics, manufacturing, and operations, driving excellence while promoting sustainable growth. The Dammam hub will also work directly with Dell’s local channel partners to streamline product distribution and meet customer demands in Saudi Arabia. The facility will also host specialized training programs to equip Saudi professionals with advanced skills in technology and supply chain management, cultivating a robust local workforce.


LEAP 2025 announces $7.5bn in tech and AI investments on Day 2

LEAP 2025 announces $7.5bn in tech and AI investments on Day 2
Updated 11 February 2025
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LEAP 2025 announces $7.5bn in tech and AI investments on Day 2

LEAP 2025 announces $7.5bn in tech and AI investments on Day 2

LEAP 2025, the global tech event, witnessed a series of groundbreaking investments on Day 2, exceeding $7.5 billion, in data centers, submarine and fiber-optic cable networks.

These investments are focused on enhancing digital infrastructure and promoting innovation in artificial intelligence, further establishing Saudi Arabia as a regional hub for technology and innovation.

DataVolt, in collaboration with NEOM, announced a significant investment of $5 billion to establish the first fully sustainable AI data center in Oxagon, with a capacity of 1.5 GW. This cutting-edge facility aims to become a global hub for advanced computing and innovation.

Alfanar revealed a $1.4 billion investment to develop four data centers, with a total capacity of 88 MW. This initiative will support the growth of the digital economy and the development of business solutions in Saudi Arabia.

In a strategic initiative to improve the Kingdom’s digital infrastructure, Mobily committed $905 million to develop key projects, including submarine cable networks and advanced data centers. 

In addition, Zoom has pledged $75 million to drive AI innovation and establish new data centers, strengthening support for tech enterprises and government entities, which will further fuel digital expansion in the region. 

Saudi Arabia Railways has announced a $51 million investment in a private fiber-optic network, which will enhance digital connectivity and expand the country’s communications infrastructure. 

In addition, SkyFive has highlighted Saudi Arabia’s growing role as a regional hub for technological innovation by unveiling a $100 million investment in non-terrestrial network services. This will focus on pioneering advanced air mobility solutions and driving innovation in this field. Also, HPE announced the expansion of “Made in KSA” in the region, and the localization of HPE Aruba solutions to enhance infrastructure with security-first and AI-powered networking.

LEAP 2025 is organized by the Ministry of Communications and Information Technology; the Saudi Federation for Cybersecurity, Programming, and Drones; Tahaluf, an alliance between SFCPD and Informa PLC; and the Events Investment Fund. The event brings together global tech leaders to exchange insights, foster connections between investors and startups, and highlight innovative technologies. 

LEAP features educational experiences, workshops, and thought leadership sessions, including the “LEAP Into Innovation” by the Research, Development, and Innovation Authority. Discussions explore future-focused topics such as green hydrogen, carbon-neutral cities, sustainable mining, and space exploration. 

LEAP 2025 continues to solidify Saudi Arabia’s leadership in the global technology landscape, driving forward a future of innovation and sustainable digital transformation.


At LEAP 2025, Saudi fintech barq inks multiple deals to enhance digital wallet

At LEAP 2025, Saudi fintech barq inks multiple deals to enhance digital wallet
Updated 11 February 2025
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At LEAP 2025, Saudi fintech barq inks multiple deals to enhance digital wallet

At LEAP 2025, Saudi fintech barq inks multiple deals to enhance digital wallet

As part of its ongoing commitment to enhancing service quality and improving customer experiences, Saudi fintech barq signed partnership agreements and MoUs with several technical entities. This initiative will incorporate additional developmental features into barq’s digital wallet.

The signing took place on the first and second days of LEAP 2025, the world’s most attended tech event, hosted by the Kingdom for the fourth consecutive year at the Riyadh Exhibition and Convention Center in Malham, from Feb. 9 to 12. barq is participating alongside more than 1,800 brands from major international and local companies in the technology and financial sectors.

An MoU has been signed between Saad Al-Muhana, chief business officer at barq, and Fawzan Al-Muhaidib, executive vice president at Takamol, also known as Musaned — an integrated platform serving the domestic labor recruitment sector.

This agreement will enhance payment solutions for domestic labor. 

Additionally, Al-Muhana signed an agreement with Ali Alali, chief digital growth officer at Bcare, to better align with customer expectations and introduce advanced services to the digital wallet.

Naif Almuqbel, customer experience director at barq, represented the company during the signing of a partnership agreement with Lean Technologies, represented by Saleh Al-Ghamdi, general manager in Saudi Arabia, Lean Technologies.

On Day 2, an MoU was signed with Tree Company to diversify the range of services and features offered to customers, enhancing their overall experience. Maram Alfarraj, chief digital officer at Tree, and Basel Al-Hossan, product factory assistant manager at barq, took part in the signing ceremony.

These agreements represent an extension of barq’s collaboration with major technology firms. The partnerships are crucial for enabling barq’s digital wallet and its services (cards, marketplace, gamification, and others) to meet the growing demand for innovative fintech solutions, thereby expanding and enhancing their offerings both within the Kingdom and globally.


ROX Motor expands into Saudi Arabia with LEAP 2025 debut

ROX Motor expands into Saudi Arabia with LEAP 2025 debut
Updated 11 February 2025
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ROX Motor expands into Saudi Arabia with LEAP 2025 debut

ROX Motor expands into Saudi Arabia with LEAP 2025 debut

ROX Motor, a Chinese luxury new energy vehicle brand, officially entered the Saudi market with the debut of its luxury all-terrain SUV, ROX 01, at the LEAP 2025 exhibition. The company has already secured multiple orders, with sales now underway. In addition, ROX Motor, in partnership with the Laith Al-Obaidi Group, officially opened its first Saudi showroom in Riyadh, providing local customers with a more comprehensive and convenient car-buying experience. The brand’s flagship Saudi showroom on Khurais Road is set to open later this month.

Aligned with the global transition toward sustainable mobility, Saudi Arabia’s Vision 2030 initiatives present a unique market opportunity for ROX Motor to play a leading role in the country’s automotive future.

Jarvis Yan, co-founder and CEO of ROX Motor, said: “Our participation in LEAP marks just the beginning of our long-term commitment to the Saudi market. We’ve tailored our strategy to align with the country’s cultural landscape, consumer preferences, and regulatory framework, ensuring that our products and services are fully aligned with the local market’s demands. Looking ahead, we are excited to announce that we will be launching a new global model in the second half of this year, with plans to introduce one new model annually as part of our steady expansion strategy.”

This commitment is reflected in ROX 01, which integrates extended-range technology, offering zero emissions in electric mode and superior fuel efficiency in extended-range mode — perfectly aligning with Saudi Arabia’s sustainability goals. Its all-terrain capabilities enable seamless navigation across Saudi Arabia’s diverse landscapes, ranging from expansive deserts to rugged mountains, while its intelligent driving systems also provide an exceptional experience for urban and daily driving.

Further enhancing its dedication to Saudi customers, ROX Motor has integrated market-specific innovations, including Arabic voice interaction controls and climate-specific adaptations such as a high-capacity air-conditioning system, an electric drivetrain cooling system, and UV-blocking electric sunshades. 

Additionally, ROX Motor has signed MoUs with Stellar Gate Games, a joint venture between NetEase Games and Sandsoft, and COFE, a leading digital coffee platform, to jointly promote the development of ROX 01’s intelligent in-car cabin and outdoor lifestyles in Saudi Arabia, further demonstrating the brand’s focus on providing regionally customized solutions for customers across all markets.

Since its global expansion began in 2024, ROX Motor has exceeded 10,000 orders for the ROX 01 and established sales and service networks in over 20 countries, including Saudi Arabia, Qatar, Kazakhstan, and the UAE, where the ROX 01 now ranks third in the luxury SUV segment, trailing only the Land Rover Defender and Range Rover. With a solid foundation and strategic vision, ROX Motor is poised for continued growth, delivering innovative, luxury, and adventure-ready solutions to customers in Saudi Arabia and beyond.


Ericsson showcases 5G robotic dog ‘Rocky’ at LEAP 2025

Ericsson showcases 5G robotic dog ‘Rocky’ at LEAP 2025
Updated 10 February 2025
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Ericsson showcases 5G robotic dog ‘Rocky’ at LEAP 2025

Ericsson showcases 5G robotic dog ‘Rocky’ at LEAP 2025

Ericsson is featuring its 5G-powered robotic dog, Rocky, as part of its technology demonstrations at LEAP 2025. The showcase highlights how robotics, combined with 5G, is enabling advancements in industrial automation and operational efficiency.

Rocky is equipped with advanced sensors, cameras, and private 5G connectivity, enabling tasks such as factory inspections, remote monitoring, and safety assessments. The integration of real-time data transmission and artificial intelligence enhances operational accuracy in challenging environments.

By leveraging the Ericsson Private 5G network, Rocky can also assist authorities with efficient emergency response and quality inspections of factories, airports, and other critical infrastructure. Ericsson Private 5G sets a new standard for network performance, enabling secure, reliable, high-speed 4G and 5G connectivity, powered by its robust dual-mode core and industry-leading radio portfolio. Ante Mihovilovic, vice president and head of networks at Ericsson Middle East and Africa, said: “Rocky demonstrates how private 5G networks can support advanced robotics to optimize industrial processes. By leveraging the high-speed, low-latency, and secure connectivity of Ericsson Private 5G, industries can adopt innovative solutions that enhance operational efficiency, improve safety, and enable real-time decision-making. Our participation at LEAP 2025 underscores Ericsson’s commitment to providing technology that meets the evolving demands of industrial automation and digital transformation.”

Ericsson’s presence at LEAP 2025 highlights its innovation leadership and commitment to Saudi Vision 2030. Under the theme “Step Forward: Discover the Unfolding Future,” Ericsson is showcasing advanced solutions, live demonstrations, and insights into the future of connectivity. 

With more than four decades of partnership in Saudi Arabia, Ericsson continues to collaborate with communication service providers, enterprises, and government entities to localize advanced technologies, nurture local talent, and support the Kingdom’s position in the global technology landscape.

Now in its fourth year, LEAP 2025 is bringing together more than 600 startups, 1,000 speakers, and over 1,800 exhibitors from around the world to explore the future of global digital advancement and innovation under the theme “Into New Worlds.”