https://arab.news/npnuh
- Kingdom one of top global destinations preferred by Pakistani travelers with 100 percent year-on-year growth, says travel app Wego
- Thousands of Pakistanis travel to the Kingdom every year for religious tourism and to live and work in the country
KARACHI: Saudi Arabia remains one of the top international destinations preferred by Pakistani travelers with a 100 percent year-on-year growth observed, prominent travel mobile application Wego said this week, amid the Kingdom’s ambitious plans to boost its tourism potential in line with its Vision 2030 program.
Saudi Arabia, home to Islam’s two holiest cities Makkah and Madinah, holds immense significance for millions of Muslims around the world, including Pakistanis. Thousands of Pakistanis travel to the Kingdom every year for religious tourism and to live and work in the Kingdom.
Saudi Arabia’s tourism industry is growing at a rapid rate with the creation of mega-projects such as NEOM, a futuristic city on the Red Sea, and The Red Sea Project, which focuses on luxury and eco-tourism, expected to redefine global tourism standards.
Wego, which describes itself as a top travel app and the largest online travel marketplace in the Middle East and North Africa (MENA), announced the expansion of its Online Travel Agency (OTA) platform with its latest ‘Book on Wego’ function on Friday.
“Domestic flight searches on Wego have risen by over 120 percent year-on-year, and Saudi Arabia continues to be one of the top international destinations favored by Pakistani travelers with over 100 percent YoY growth,” Dean Wicks, Wego’s chief flights officer, was quoted as saying by the platform’s public relations agency, Focus.
The platform said that with its latest ‘Book on Wego’ function, travelers can book flights and hotels directly across all Wego apps, websites and platforms, eliminating the need for third-party redirects.
“This enhancement delivers a seamless, localized booking experience tailored to the needs of Pakistani travelers,” the app said.
“Wego’s commitment to Pakistan’s fast-growing travel industry ensures greater flexibility and choice, reinforcing its dedication to serving the local market.”
Wego announced it would also take part in the 2025 edition of the Pakistan Travel Mart (PTM), Pakistan’s pioneering & largest travel and tourism event, connecting regional and global stakeholders.
“PTM 2025 provides the perfect platform for us to engage with the local travel community and drive the growth of Pakistan’s tourism sector,” Ubaidullah Sarwar, director Wego Pakistan, said.
Saudi Arabia is also home to over two million Pakistani nationals, serving as the largest source of foreign workers’ remittances for the South Asian country.