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Sahm, the first all-in-one online trading platform in Saudi Arabia, celebrated a significant milestone with its users at a workshop in Riyadh. The event marked Sahm’s remarkable achievement of surpassing 1 million users within just one year of its launch. The workshop provided an opportunity for investing influencers, users, and Sahm app developers to share insights, forge valuable connections, and grow together.

During the workshop, Sahm Capital’s General Manager Hadeel Bedeeri delivered an inspiring presentation, reflecting on the app’s journey from its launch on Dec. 26, 2023, to its rapid growth and the milestone of 1 million users by the end of 2024. “Our growth is a testament to the trust our users have placed in us,” Bedeeri said. “Sahm app was built around the needs of our users, and today, we are proud to see the app become an integral part of their investment journeys.”

Turki bin Mohammed Al-Namasi, a user of the Sahm app, traveled more than 600 km to attend the workshop. He said: “Sahm app is one of the platforms I trust deeply. Their clear policies, diverse programs, and genuine commitment to the community and financial awareness set them apart. I owe my confidence to God and the leadership of their exceptional team and board.”

Abdullah Almalki, another user, praised Sahm’s ease of use and flexibility: “What truly stands out about Sahm is its seamless access to both Saudi and US markets. It allows me to diversify and manage my investments in one place, opening up global opportunities at my fingertips. The ability to trade across multiple markets without barriers is a feature I genuinely appreciate. I’ve recommended it to everyone I know because it makes investing so simple and efficient.”

In celebration of its first anniversary and 1 million users, Sahm launched a special giveaway campaign, offering SR1 million ($266,530) in rewards. This campaign is designed to thank existing users for their continued support and to encourage new users to join the growing Sahm community.

During the workshop, Bedeeri revealed Sahm’s future plans, which include expanding its financial products, introducing new features, and providing comprehensive financial learning resources to enhance investors’ knowledge. 

“The world changes, markets change, and so do users’ needs. Staying still is not an option for us,” she said. “Our mission has always been to stay focused on our users. Their needs guide every update, every feature we add. We evolve, so users can continue to trust us to give them what they deserve.”

As Saudi Arabia’s private aviation sector experiences unprecedented growth, Flexjet, a leader in private aviation established in 1995, is primed to support the Kingdom’s evolving travel needs. Combining the ultimate private jet experience, sophisticated state-of-the-art fleet and a sustainability-first approach, Flexjet offers services that are lately in high demand among Saudi Arabia’s growing number of ultra-high-net-worth individuals.

The Kingdom’s private aviation sector, valued at SR4.5 billion ($1.2 billion) in 2023, is projected to grow at a compound annual growth rate of 8.88 percent through 2029. The sector’s expansion reflects rising demand for luxury travel options, driven by an increasing number of affluent tourists and growing disposable wealth.

Flexjet’s operations are built around providing customized travel solutions, making it a natural fit for Saudi Arabia’s elite private aviation clientele. Since its acquisition by Directional Aviation, a leader in the private aviation industry with more than SR13 billion in annual revenue and over 4,000 employees, Flexjet has seen skyrocketing growth, transforming from a respected player in private aviation into a global powerhouse. Under the strategic vision of Directional Aviation, Flexjet placed a record-breaking SR21 billion order for 265 Bombardier jets, followed by a SR5.2 billion order from Embraer in 2019, ensuring it maintains its state-of-the-art fleet. 

These strategic orders allow Flexjet to service its clients in Saudi Arabia with advanced aircraft like the Embraer Praetor 600, which combines long-range capabilities with exceptional cabin comfort, and the Gulfstream G650, renowned for its ability to provide connections between distant destinations.

Flexjet’s global fleet today stands at 300 jets and a large number of helicopters, which are operated by over 1,000 pilots, with more than 100 of those within the region.

Its partnerships with luxury hotels like Dorchester Collections, The Lana, ensure that its clients experience true luxury by offering seamless transitions from air to ground. The Lana epitomizes modern elegance with a five-star rating, complete with 225 refined rooms and suites, world-class dining by renowned chefs, and a serene spa.

Flexjet’s sustainability initiatives are at the forefront of the industry and are naturally aligned with the Kingdom’s vision for a green future. Through a comprehensive program developed with specialist consultancy 4AIR, Flexjet addresses sustainability across all timelines, offsetting 100 percent of carbon emissions for every flight in the short term, promoting sustainable aviation fuel in the medium term and investing significantly in advanced clean aviation technologies for the long term.

“Demand for flights to the GCC region has risen exponentially for Flexjet in the past three years and it’s now not just a question of flying international travelers into the region, but also gaining increasing numbers of clients who are based there — particularly in Saudi Arabia,” said Andrew Collins, CEO of Flexjet. “We are perfectly placed to appeal to the UHNWI community in the GCC with our exceptional fleet capabilities and luxury onboard service, and the region will continue to be a major focus for us in 2025,” he added.

Flexjet’s presence in Saudi Arabia reflects its broader strategy of serving markets where demand for premium private aviation solutions is fast-growing. With a focus on aligning its services with the Kingdom’s ambitious economic goals and connectivity plans, the company is poised to contribute meaningfully to the growth of the private aviation sector within the Kingdom and the broader region.