CPHI Middle East launched as region’s premier pharma event

CPHI Middle East launched as region’s premier pharma event
The event will be spread across 30,000 square meters of space, and will attract 30,000 visitors, over 400 exhibitors, and more than 100 countries.
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Updated 07 October 2024
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CPHI Middle East launched as region’s premier pharma event

CPHI Middle East launched as region’s premier pharma event

Tahaluf, Saudi Arabia’s fastest-growing business event organizer, has launched the latest in its vertical industry shows — CPHI Middle East, the region’s premier pharmaceutical event — marking a significant milestone for the Middle East’s rapidly expanding pharma sector.

Set to take place at the Riyadh Front Exhibition and Convention Center from Dec.10-12, this landmark event has garnered the support of the Saudi Ministry of Health and is being held in partnership with the Events Investment Fund.

The event comes as Saudi Arabia emerges as a global leader in biotechnology, with an ambitious plan to achieve self-sufficiency in vaccine production, biomanufacturing, and genomics. Further, the country’s pharmaceutical market, the largest in the Middle East, is expected to reach $11.5 billion by 2032, exhibiting a compound annual growth rate of 2.52 percent, according to market researcher IMARC Group.

Mohaned El-Mahgoub, group director at Tahaluf, said: “The MENA region, which is the world’s fifth largest pharma market, makes Saudi Arabia an important international meeting hub for the pharmaceutical community. It is a hugely attractive region for multinational pharma companies, with projected double digit annual market growth until 2032. CPHI Middle East and Africa will be where the future of pharma unites to forge long-lasting partnerships that stretch across the Middle East, Africa and around the world.”

Healthcare and life sciences are among Saudi Arabia’s most significant sectors and key focuses of Saudi Vision 2030. Of the $333 billion 2024 budget allocation, healthcare and social development expenditures account for roughly $57 billion, the third-largest segment after general and military spending.

Adam Andersen, executive vice president, pharma, Informa Markets, said: “Our venture into the Middle East is a significant milestone as we celebrate 35 years of CPHI this year. Given Saudi Arabia’s strategic location, coupled with an increasing demand for high-quality healthcare products, we’re confident CPHI Middle East will deliver exceptional value to our stakeholders, exhibitors and attendees as we bring the heart of pharma to the Kingdom. This inaugural event also aligns with a key goal of Saudi Vision 2030 to double domestic manufacturing from 20 percent to 40 percent. With several international pharmaceutical companies having already committed to setting up operations in Saudi Arabia, CPHI Middle East will build on that by drawing a number of key international brands eager to explore Saudi Arabia as a potential regional hub.”

Tahaluf expects the event to spread across 30,000 square meters of exhibition space, attract 30,000 visitors, over 400 exhibitors, and more than 100 participating countries. Major regional industry names are among early sponsors and exhibitor signings, including Sudair Pharma, Tabuk Pharmaceuticals, Hikma Pharmaceutical, Pioneer Company for Pharmaceutical Industries, SPIMACO and Julphar, EIPICO, Dallah Pharma, MS Pharma, Dr. Reddy’s Laboratories, Zeta Pharma, and Dietrich Engineering Consultants.

Designed as an experiential event, CPHI Middle East will feature four dedicated stages — The Future, Innovation, Next-Gen Bio and Discovery — where experts will help delegates examine the latest industry trends, challenges and opportunities. A headline speaker platform is already taking shape with global industry leaders signing up to address the gatherings, including Anil Kane, executive director, global head of technical and scientific affairs, Thermo Fisher Scientific; Zakiya Al-Kurdi, public policy and regulatory affairs, US Pharmacopeia; Claudia Palme, senior executive adviser strategy& Middle East, PwC; Faisal bin Dail, chairman, National Committee for Pharmaceutical Industries and Baxter; Musaed Al-Kholief, Saudi Commission for Health Specialities, strategy adviser at the Secretariat General; Bikash Chatterjee, president and chief science officer, Pharmatech Associates, a USP Company; as well as Hala Audi, CEO, Unizima.

CPHI Middle East is the latest in a raft of new vertical events to be launched in Saudi Arabia by Tahaluf — the strategic collaborative venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones, and the Events Investment Fund. The launch of CPHI is part of Tahaluf’s major expansion strategy — the biggest single events expansion in Saudi Arabia’s history — in which the company is introducing more than 20 new B2B and B2C titles into the Kingdom by the end of 2025, bringing more than $1 billion in economic impact to Riyadh.


Italian clothing brand intimissimi opens first Saudi store

Italian clothing brand intimissimi opens first Saudi store
Updated 30 January 2025
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Italian clothing brand intimissimi opens first Saudi store

Italian clothing brand intimissimi opens first Saudi store

intimissimi, an Italian brand synonymous with elegance and romance, has opened doors to its first Saudi store at Panorama Mall in Riyadh. This launch marks a milestone for the brand, introducing its world-renowned sophistication, classic Italian flair, and unsurpassed workmanship to the Kingdom for the first time.

“The flagship store is more than just a shopping destination — it is a celebration of femininity and style,” a statement said. Designed with intimissimi’s standard attention to detail, the store provides an immersive shopping experience in which consumers can browse luxurious products in a welcoming, easy-to-navigate setting. The store exudes the essence of Italian charm, giving women across the Kingdom a taste of the Italian elegance that has captured hearts all over the world.

“Our entry into Saudi Arabia marks an exciting milestone for intimissimi as we continue to expand our presence in the Middle East. This step reflects the Kingdom’s increasing demand for luxury apparel and its dynamic, style-conscious community. We are thrilled to bring our elegant tradition to Saudi Arabia and look forward to becoming a cherished part of Riyadh’s vibrant fashion scene,” said Tamara Jaber, brand manager at intimissimi.

To celebrate the grand opening, intimissimi at Panorama Mall hosted an exclusive event, which drew a distinguished crowd, including some of Saudi Arabia’s top influencers and fashion enthusiasts. Guests were invited to explore the new store and its collections, enjoying an evening filled with glamor and sophistication. The event featured special promotions, and exclusive surprises, creating a truly unforgettable experience that marked the brand’s debut in the Kingdom.

intimissimi’s collections, which include luxurious intimates, elevated knitwear, and comfy nightwear, will now be available for shoppers in Riyadh. Founded in 1996, the brand combines Italian heritage with current designs to empower women with comfort and beauty. It is available in 53 countries with 1,719 stores worldwide.


Saudi Awwal Bank named Kingdom’s ‘best trade finance provider’

Saudi Awwal Bank named Kingdom’s ‘best trade finance provider’
Updated 29 January 2025
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Saudi Awwal Bank named Kingdom’s ‘best trade finance provider’

Saudi Awwal Bank named Kingdom’s ‘best trade finance provider’

Saudi Awwal Bank, a leading financial institution in the Kingdom, has been honored by Global Finance as the “Best Trade Finance Provider” in Saudi Arabia for 2025.

The prestigious award marks the fifth consecutive year SAB has received this recognition since its landmark merger, further solidifying its reputation as the foremost trade finance institution in the Kingdom and reflecting its remarkable performance in 2024.

The award is based on a comprehensive evaluation of several key factors, including transaction volumes, global coverage, customer service excellence, competitor benchmarking, and the adoption of innovative technologies. Feedback from multinational decision-makers worldwide and insights from industry analysts and corporate executives underscored SAB’s ability to consistently outperform competitors and maintain a strong position in the competitive trade finance sector.

Yasser Al-Barrak, chief corporate and institutional banking officer at SAB, said: “This award reflects the unwavering dedication, hard work, and collaboration of numerous departments across SAB in addressing our clients’ complex and evolving needs. Our success is driven by the expertise of our teams, our innovative solutions, exceptional service, and global reach through our partnership with HSBC.”

He added: “We are also committed to providing the best services and projects that support development and promote economic growth to achieve the goals of Saudi Vision 2030.”

SAB’s product and service offerings and its steadfast commitment to client satisfaction have positioned it as a vital driver of trade within the Kingdom.

Despite a dynamic business environment, SAB continues to deliver tailored solutions that meet the unique needs of both local and multinational clients. This adaptability and innovation have enabled the bank to sustain robust performance metrics and reaffirm its status as a preferred provider of both conventional and Islamic trade finance solutions.

Today, as a leader in trade finance, SAB is aligned with Saudi Arabia’s Vision 2030 goals, striving to enhance the Kingdom’s economic growth and positioning itself as a key player in the global financial landscape.


Social Development Bank showcases financial services, inspires youth

Social Development Bank showcases financial services, inspires youth
Updated 29 January 2025
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Social Development Bank showcases financial services, inspires youth

Social Development Bank showcases financial services, inspires youth

The Social Development Bank successfully concluded its participation as a strategic partner in the “Forsaty 4” forum, held under the patronage of Qassim Gov. Prince Dr. Faisal bin Mishaal. The event took place from Jan. 22 to 25 and highlighted SDB’s commitment to supporting entrepreneurship and empowering youth capabilities.

SDB’s pavilion at the forum witnessed significant engagement from entrepreneurs and attendees, eager to learn about the diverse range of financing services offered by the bank. Visitors also benefited from specialized advisory platforms designed to support project development and showcase inspiring success stories. Additionally, attendees explored the “Jada 30” business incubator, which provides comprehensive support for emerging enterprises, and participated in the “Hackathon Jada thon,” a platform transforming creative ideas into actionable projects with technical assistance and practical guidance.

Sultan bin Abdulaziz Al-Hamidi, CEO of SDB, said: “SDB’s participation in the ‘Forsaty 4’ forum reaffirms our ongoing commitment to supporting youth and promoting entrepreneurship in line with Saudi Vision 2030. Through these events, we enhance sustainable development opportunities and open promising horizons for ambitious youth to become active contributors to the national economy.”

As part of its developmental efforts, SDB has provided financing to the Qassim region amounting to approximately SR7.9 billion ($2.1 billion). This support has been distributed across social loans, self-employment financing, and funding for productive families and small enterprises. Financing for self-employment and productive families alone grew from SR49.9 million in 2019 to SR184 million in 2024. Similarly, financing for small enterprises more than doubled, reaching SR214 million during the same period.

In addition to financial services, SDB has offered non-financial initiatives to promote a culture of self-employment and savings. More than 36,000 beneficiaries participated in 438 courses and workshops, while specialized training programs have been delivered to 24,000 individuals through 358 training courses.

“SDB’s involvement in the ‘Forsaty 4’ forum continues its legacy of impactful participation in previous editions,” it said in a statement. “Since its inception in 2019, SDB has been a strategic partner of the forum, strengthening its role in 2022 by introducing expanded services and initiatives to support entrepreneurs during the second edition. In the third edition in 2024, SDB further solidified its commitment by offering 20 advisory pavilions, 20 entrepreneurial support stations, and organizing specialized workshops, empowering young people and fostering entrepreneurship across the Kingdom, in alignment with the goals of Saudi Vision 2030.”


LuLu festival celebrates Saudi-India friendship

LuLu festival celebrates Saudi-India friendship
Updated 29 January 2025
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LuLu festival celebrates Saudi-India friendship

LuLu festival celebrates Saudi-India friendship

LuLu Hypermarket is hosting its annual Indian festival, offering shoppers a vibrant range of Indian products, flavors, and cultural activities.

Marking another milestone in strengthening the cultural ties between Saudi Arabia and India, the LuLu India Fest 2025 is running from Jan. 24 to 30 at all LuLu outlets across Saudi Arabia.

The event officially kicked off on Jan. 25 at LuLu Hypermarket, Riyadh Avenue Mall, Murabba, with a grand inauguration by Indian Ambassador Dr. Suhel Ajaz Khan. The ambassador was warmly welcomed with a purple carpet reception, accompanied by a bouquet and traditional flower garland.

A creative unveiling ceremony began the festivities, where the Indian Product Wall was revealed through a unique chess-themed launch. Following this, guests enjoyed a guided tour of the hypermarket, where they explored various kiosks showcasing Indian culinary delights from 10 different states. Attendees also interacted with a robot that offered interesting insights into each dish.

In partnership with APEDA, the launch event featured a special display of organic Indian products. Additionally, a new product launch spotlighted fresh Indian fruits, vegetables, and FMCG items. Live cooking demonstrations by Saudi chefs highlighted the fusion of Saudi and Indian culinary traditions, showcasing dishes that blend the flavors of both nations.

The cultural celebrations included entertaining Indian dance performances, further emphasizing the unity between Saudi and Indian cultures.

During his keynote address, Ambassador Khan expressed his appreciation for the event, saying: “This festival is a celebration of the enduring friendship between India and Saudi Arabia. LuLu India Fest exemplifies how we can honor both Indian products and cultural ties, fostering mutual respect and understanding between our two nations.”

Shehim Mohammed, director of LuLu Saudi Hypermarkets, added: “LuLu India Fest is a celebration of Indian heritage and a symbol of the growing partnership between Saudi Arabia and India. At LuLu, we take pride in bridging these cultures and uniting our communities through shared experiences. This event reinforces our commitment to promoting cultural exchange and strengthening the commercial bonds between these two great nations.”

With Indian flavors, fashion, and culture taking center stage, LuLu India Fest 2025 exemplifies LuLu Group’s commitment to uniting communities and providing memorable shopping experiences.


At Leap 2025, Ericsson to reinforce commitment to Saudi Vision 2030

At Leap 2025, Ericsson to reinforce commitment to Saudi Vision 2030
Updated 29 January 2025
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At Leap 2025, Ericsson to reinforce commitment to Saudi Vision 2030

At Leap 2025, Ericsson to reinforce commitment to Saudi Vision 2030

Ericsson will showcase its cutting-edge technologies and innovation leadership at LEAP 2025, taking place Feb. 9-12, at the Riyadh Exhibition and Convention Center, Malham. Demonstrating its commitment to Saudi Vision 2030, Ericsson will display advanced solutions, present live technology demonstrations, share success stories with partners, and unveil expert insights into the future of connectivity.

Under the theme “Step Forward: Discover the Unfolding Future,” Ericsson is reinforcing its long-standing partnership with its partners in Saudi Arabia, which spans more than four decades. Through collaborations with communication service providers, enterprises, and government entities, Ericsson is driving the localization of advanced technologies, nurturing local talent, and contributing to the Kingdom’s position as a global leader in technology and innovation.

Ericsson’s booth will feature interactive demonstrations, panel discussions, and technical sessions of its latest innovations across 5G, artificial intelligence, and advanced network solutions, and showcases on AI-powered networks and immersive use cases for consumers and enterprises. This will allow visitors to get a feel of networks of the future and explore how these technologies are enabling industries to digitize, improve efficiency, and achieve sustainability goals.

Adding to the event’s thought leadership, Ericsson will host live episodes for its Tech Insights podcast featuring industry leaders and experts discussing the transformative impact of connectivity on various sectors.

Håkan Cervell, vice president and head of Saudi Arabia at Ericsson Middle East and Africa, said: “Like every year, we are truly excited to showcase Ericsson’s innovative technologies at LEAP 2025, and how they are empowering a sustainable, connected future for Saudi Arabia and beyond. Our presence at this event reflects our steadfast dedication to supporting the Kingdom’s Vision 2030 by enhancing digital infrastructure, fostering sustainability, and enabling progress through advanced connectivity solutions.”