Riad Salameh arrest – turning point or strategic maneuver by former Lebanese central bank chief?

Analysis Riad Salameh arrest –  turning point or strategic maneuver by former Lebanese central bank chief?
Former Lebanese central bank chief Riad Salameh, who was arrested on Tuesday over alleged financial crimes. AP Photo/Hussein Malla/File
Short Url
Updated 05 September 2024
Follow

Riad Salameh arrest – turning point or strategic maneuver by former Lebanese central bank chief?

Riad Salameh arrest –  turning point or strategic maneuver by former Lebanese central bank chief?

RIYADH: The arrest of Riad Salameh, Lebanon’s former central bank governor, has sent shockwaves through Lebanon’s financial and political spheres. 

After over a year of intense scrutiny and numerous allegations of financial misconduct, Salameh’s apprehension is being closely analyzed from multiple perspectives.

Some believe his arrest might be an attempt to deflect attention from systemic failures within Lebanon’s financial sector, while others regard the arrest as a significant development many hold both views.

One banker, who chose to remain anonymous, provided a nuanced interpretation of the situation when speaking to Arab News.

“My initial reaction is that the government is seeking a scapegoat to avoid taking responsibility for the financial crash,” he said. 

Despite this, he acknowledged that Salameh was not entirely blameless.

The banker expressed skepticism about the effectiveness of the Lebanese judiciary in tackling high-profile financial crimes. 

“The Lebanese judiciary lacks impartiality,” he stated. “Their attempts to bring criminals to justice have been ineffective, and the judges’ lack of experience in financial investigations is significant.”

He also questioned the credibility of seeing the arrest as a gesture toward international bodies like the Financial Action Task Force and the International Monetary Fund. 

“I don’t believe this will help,” he said, referring to Lebanon’s tarnished reputation due to inaction. 

His concern reflects a broader skepticism about whether the arrest will lead to substantive reforms or merely serve as a symbolic act.

On the topic of investor confidence, the banker was pessimistic. He argued that the damage to Lebanon’s financial system had already been done and meaningful changes are needed to ensure a true recovery.

“Politicians need to take responsibility and move forward, even if it means making difficult decisions,” he said.




The entrance of Lebanon's central bank in March 2023, covered in graffiti by protesters over the liquidity crisis which started in 2019. Shutterstock

While Lebanon’s central bank is supposed to be an independent organization, the banker highlighted that the governor’s tenure was marked by a preoccupation with political decisions rather than focusing on the financial management crucial to the institution.

This raises a critical question: Is Salameh solely to blame for Lebanon’s financial turmoil, or is he just one component in a much larger system of mismanagement and corruption? 

According to the banker, the situation reflects a broader systemic issue. 

“The simple words to describe this are mismanagement and corruption to the highest level,” he said, adding: “The irony is that it hasn’t really stopped.” 

This perspective suggests that while Salameh’s arrest might address one aspect of the crisis, it does not tackle the deep-seated issues that have plagued Lebanon’s financial and political systems for years.

George Kanaan, honorary chairman of the Arab Bankers Association, echoed some of the sentiments expressed by the anonymous banker but also provided a critical perspective on Salameh’s alleged misconduct. 

Kanaan expressed a clear stance on the matter, and said:: “I think he deserves to be in jail, and I think he has clearly committed theft.” 

He lamented that the more substantial issue of financial mismanagement, which he believes is not prosecutable, is overshadowed by Salameh’s individual actions.

Another anonymous banker provided a detailed analysis of the political context surrounding Salameh’s arrest, suggesting several possible scenarios that could explain the timing and nature of this high-profile event. 

He posited that Salameh’s arrest might be linked to broader political maneuvers and speculated on three primary scenarios.

Firstly, the banker suggested that Salameh’s arrest might be part of a larger political deal, potentially positioning him as a scapegoat for the pervasive corruption among Lebanese politicians. “His arrest might be part of a broader political deal,” he said.

This theory hinges on the idea that Salameh could be sacrificed to placate public outrage and international pressure, thereby protecting other, more powerful figures who may be equally or more culpable. 

The banker pointed out that Ali Ibrahim, the financial prosecutor of Beirut — who is reportedly a protégé of the head of the country’s parliament Nabih Berri — has just pressed charges of fraud and money laundering against Salameh. 

Berri was once one of Salameh’s major protectors, which adds a layer of complexity to the current political dynamics.

Another scenario proposed is that Salameh might have felt personally endangered and decided to turn himself in as a form of self-preservation. 

The banker highlighted that Salameh had been publicly summoned over the past 13 months but had consistently failed to attend hearings. 

His arrest, surrounded by high levels of secrecy and occurring without the presence of his legal team, could indicate that he feels safer in jail. 

“He might be feeling endangered due to threats, and he decided to turn himself in so he would be protected behind cell bars,” he noted.

The third scenario was that Salameh’s arrest could be a prelude to a future clearing of his name. 

According to this view, the arrest might be part of a strategy to demonstrate that the Lebanese judiciary is taking significant actions against high-profile figures. 

If Salameh is eventually declared innocent, it could imply that the Lebanese judiciary system has conducted a thorough investigation and that Salameh’s arrest was a procedural step rather than an indictment of his guilt. 

“He was arrested to be cleared and declared innocent at a later stage,” the banker suggested. 

This would signal that the judiciary is making a concerted effort to address corruption, albeit in a way that ultimately exonerates Salameh.

The banker emphasized that Salameh’s role as the central figure in Lebanon’s financial system adds considerable weight to these scenarios. 

“He is the secret keeper of all the financial transactions that happened in Lebanon,” he said, underscoring the pivotal role Salameh played in managing and orchestrating financial dealings. 

His deep involvement in the financial system and knowledge of sensitive transactions make him a key figure in understanding Lebanon’s financial mismanagement, which further complicates the political and legal landscape surrounding his arrest.

Legal analysis: implications and challenges

Jihad Chidiac, a Lebanon-based attorney, said the country was “positively surprised” by the arrest, but raised questions about its broader implications. 

He noted that Salameh’s prosecution in Lebanon could potentially preclude further international legal actions due to the principle of non bis in idem, or double jeopardy.




Lebanon-based attorney Jihad Chidiac. File

Chidiac highlighted the significance of the arrest in the context of Lebanese judicial capacity, saying: “Riad Salameh’s arrest represents a crucial step toward accountability of high-profile figures for alleged financial crimes.”

He also addressed the potential for the arrest to influence Lebanon’s relationship with international bodies. 

According to the attorney, the arrest could be a strategic move to align with international expectations and potentially improve Lebanon’s standing with the FATF and IMF. 

However, he cautioned that the arrest alone might not significantly advance Lebanon’s negotiations with these bodies, given the slow progress on reforms.

Chidiac expressed concerns about the broader impact of Salameh’s arrest on corruption and financial mismanagement in Lebanon. “Addressing these systemic problems will require a more comprehensive and sustained approach,” he said, emphasizing the need for effective legal actions and institutional reforms.

The attorney emphasized that while this case sets a new precedent — given that no other high-ranking figures have faced similar legal actions before — the eventual outcome remains uncertain. 

He highlighted the concern that if Salameh were to disclose crucial information, it could potentially jeopardize a large number of public and prominent figures. 

This adds an extra dimension to the case, as the ramifications of his revelations could be far-reaching.

“The possibility of such disclosures raises significant concerns about the stability of Lebanon’s political and financial institutions, and how they might react to protect themselves from further exposure,” Chidiac said.

Amine Abdelkarim, a criminal law specialist, echoed that reaction, as he argued that Salameh’s arrest was long-overdue. 

“The arrest of Riad Salameh is a purely legal act that should have occurred years ago. However, political interference prevented it,” he said.

Abdelkarim noted that “since the economic crisis and the October 17 revolution, European countries like Belgium, France, and Germany have pursued Salameh for crimes related to money laundering and illicit enrichment.”

Lebanon now faces a pivotal moment, as its judiciary must undertake a serious investigation into what Abdelkarim calls “the largest financial crime Lebanon has witnessed since its establishment, and perhaps the largest global financial crime at the level of a sovereign state.” 

The integrity of this process is underscored by Abdelkarim’s confidence in the investigative judge, Bilal Halawi, who he believes is key to ensuring the judiciary’s credibility.

Abdelkarim also touched on Lebanon’s complex relations with foreign nations, particularly European countries that have issued arrest warrants for Salameh. 

He noted that these countries are likely to demand Salameh’s extradition, creating a legal dilemma for Lebanon. 

“We cannot predict how relations might evolve if Lebanon refuses to hand over Salameh for prosecution abroad,” the law specialist said as he reflected on the diplomatic and legal challenges that lie ahead.

Regarding the possibility that Salameh’s arrest is part of a broader political negotiation, Abdelkarim expressed caution. 

While he acknowledged that such a scenario is possible, he doubted that Salameh would accept being the sole scapegoat for the financial collapse. 

“There are many political figures involved with Salameh, and I don’t believe he will be the only victim,” he remarked, leaving room for further developments in the political and legal fallout from the arrest.

On the potential for Salameh’s arrest to trigger broader reforms, Abdelkarim was cautiously optimistic. 

“This may lead to a correction in the way state funds are managed,” he said, noting that international pressure could push Lebanon toward necessary reforms. 

However, he tempered this optimism by acknowledging the political deadlock in Lebanon, particularly the ongoing failure to elect a new president, which may delay meaningful change.

From a legal perspective, Abdelkarim outlined the key charges against Salameh, including embezzlement of public funds, money laundering, and illicit enrichment. 

He warned of possible legal maneuvers by Salameh to obstruct the investigation, such as withholding crucial documents. 

Abdelkarim emphasized the need for judicial reform, particularly the passage of the judicial independence law, which has been stalled in parliament for years.

As Lebanon grapples with these developments, the effectiveness of the judiciary in handling such high-profile cases will be closely watched. 

It could serve as a litmus test for the country’s commitment to tackling corruption and restoring public trust in its institutions. 

The coming days will be crucial in determining whether this arrest will lead to meaningful reform or merely serve as a symbolic gesture.


Riyadh airport to revolutionize retail with major expansion: official

Riyadh airport to revolutionize retail with major expansion: official
Updated 40 sec ago
Follow

Riyadh airport to revolutionize retail with major expansion: official

Riyadh airport to revolutionize retail with major expansion: official

RIYADH: Saudi Arabia is set to elevate the retail experience at King Khalid International Airport in Riyadh by expanding its duty-free offerings and upgrading infrastructure to better serve passengers.

This was announced by Abdullah Al-Salem, general manager of Commercial Business Development at Riyadh Airports Co., during a panel discussion at the Retail Leaders Circle Global Forum in Riyadh on Wednesday.

Recognizing the importance of enhancing passenger experience, Al-Salem revealed: “We’ve expanded the duty-free area by 180 percent, increasing the number of SKUs (stock-keeping units) from 4,000 to 10,000. We’ve also become the first airport in the region to introduce an on-arrival duty-free store.”

The official also highlighted ongoing expansion efforts at the airport, including the construction of two new piers—A and H—which will extend terminals 1 and 4.

Al-Salem emphasized that the expansion of terminals 3 and 4, completed last year, has led to a significant boost in retail sales. “We’ve seen sales more than triple compared to previous years,” he said.

Riyadh Airports Co. has also emerged as a leader in post-pandemic retail recovery.

“We were the first airport to recover in terms of retail sales after the pandemic,” Al-Salem noted.

He pointed to the expansion of retail space in terminals 1 and 2, which has nearly doubled in size from 1,100 sq. meters to 2,400 sq. meters, attracting high-end brands.

“We now have a much better understanding of our customers,” Al-Salem added. “Passenger behavior is different from that of mall customers,” and the airport teams have developed the expertise needed to cater to their specific needs.

The panel also featured Umair Ansari, senior vice president and general manager of travel retail for Europe, the Middle East, and Africa at The Estee Lauder Companies.

Ansari discussed the evolving nature of luxury and shifting consumer preferences. “Luxury is not one-size-fits-all,” he said, emphasizing the need to understand what luxury means to individual travelers.

He also discussed the role of digitization in transforming the travel retail experience: “When you start with digitization in mind, you travel differently. We can now engage with passengers before, during, and after their journey, making the entire experience more seamless.”

Ansari also touched on the growing influence of Gen Z consumers, who make purchasing decisions based on emotions rather than product features. “If you tap into their emotions, you can create a strong connection,” he said.


Apparel Group boosting its presence in fast-growing Saudi retail sector: CEO

Apparel Group boosting its presence in fast-growing Saudi retail sector: CEO
Updated 26 min 3 sec ago
Follow

Apparel Group boosting its presence in fast-growing Saudi retail sector: CEO

Apparel Group boosting its presence in fast-growing Saudi retail sector: CEO

RIYADH: UAE-based Apparel Group is strengthening its presence in Saudi Arabia’s retail sector through strategic partnerships and expansion as the Kingdom experiences a surge in new mall developments. 

Speaking to Arab News on the sidelines of the Retail Leaders Circle Global Forum in Riyadh, the CEO of the group, Neeraj Teckchandani, highlighted the company’s commitment to growth in the Saudi market.

“There are a lot of the landlords over here and partners with whom we work. So we signed a MoU yesterday with Point, the new mall from the Red Sea Mall group, which is coming in the sea region where we have taken a significant position. And, there is another one which we are signing this afternoon at Mall Of Dhahran,” Teckchandani said.

He highlighted the company’s strategy of expanding through partnerships with mall developers. “These are all strategic partnerships which we work with these landlords. And whenever there is a new mall coming, we will take a larger position over there. And those are the MoUs we have signed. So we have signed two of them, Mall Of Dhahran as well as Point.” 

The Kingdom’s retail sector is undergoing a transformation, with significant investments in mall developments. “There are about 30 malls which are coming in Saudi over the next five years. I don’t think that any other Gulf country has got that number of malls coming up or even combined.” 

The CEO added: “Saudi is evolving, we have avenues in Riyadh coming. We have a lot of malls coming from Cenomi Centers and so on. So, for us, the growth potential is huge in Saudi. Last year, of the 250 stores that we opened in the Gulf, nearly 150 were in Saudi Arabia.”

The company is increasingly expanding its brand portfolio and footprint in the Kingdom. “So in terms of the investments, there is a lot. We signed about 28 new brands last year. We took over from other operators like Cenomi Retail or Alyasra or AlMalki or Landmark Group Saudi Arabia branch, some across the region, some Saudi specific. So, we did that for eight of the brands. So we have a lot of expansion that way,” Teckchandani said. 

The top official added that Apparel Group is set to open close to 300 stores in the region, and Saudi Arabia would be home to around 180 to 200 of them. “So big expansion plans, and we are also putting a lot of the investments into the hard infrastructure. So we are building a new distribution center in Dubai, and a new one in Qatar. And we have just finished the one in Saudi.” 

He also underlined the importance of preparing for future retail demands. “We have so much expansion coming in the next three to five years in Saudi Arabia. So we are investing a lot in terms of infrastructure, hard, whether it is a distribution center or device or the soft, we’re putting the retail academy, upskilling the talent and so on for the growth that we’re in charge of over the next couple of years.” 

According to Teckchandani, the evolution of the retail sector in the Kingdom presents numerous possibilities: “I think a lot of opportunities that way, as I mentioned, over 30 malls coming in the region gives huge opportunities.”

He added: “Saudi lacks mega malls like a Dubai mall or an Avenues Kuwait. So we will see the first one with Avenues Riyadh coming up that will lift the level of retail to the next level.” 

While the retail sector faces some challenges, Teckchandani does not see major threats apart from geopolitical factors.

Apparel Group is also focusing on omnichannel integration to enhance customer experience. “Today, for all the major retailers, it’s an omni channel, and so all of them are offline and online as well.” 

The CEO added: “All of our 2,000-plus stores, our 14 brand.coms and 61 marketplaces are seamlessly connected. I have a single view of inventory and this is available everywhere.” 

As part of its expansion, the company has signed multiple brands across fashion, beauty, home, and food and beverage, including Koton, Sur La Table, Estée Lauder, and Allo Beirut. “So, in every segment, we have signed new brands. Some have already opened in Saudi Arabia, while others are in the phase of opening.” 

Understanding and adapting to consumer trends is key to long-term success in the retail industry, according to Teckchandani: “I think you always have to see the relevance and you always have to remain relevant for your customer because you have to understand what the customer wants.” 

He added: “You can get the initial hype because of the brand power, but if you don’t remain relevant or don’t hear your customer’s voice, you will be left out. I mean, the customer will move on and we have seen this with so many brands who left the region.” 

Looking ahead, Teckchandani sees experiential retail as the next major trend shaping the sector. “Whether it’s retail or F&B, it has to be more experiential, you cannot be just transactional or selling a commodity. Gone are the days when you were just selling a piece of gummy or a footwear.” 

The top official emphasized that digital elements and an omnichannel experience at the store are necessary.

While an initial public offering is on Apparel Group’s horizon, it is not an immediate priority. “Early days for us, I would say, definitely there are plans in the medium term, but not in the near term. We will be looking at something in the range of three to five years from today,” the CEO said.


Saudi Arabia’s retail market driven by youth, digital growth: experts say 

Saudi Arabia’s retail market driven by youth, digital growth: experts say 
Updated 55 min 26 sec ago
Follow

Saudi Arabia’s retail market driven by youth, digital growth: experts say 

Saudi Arabia’s retail market driven by youth, digital growth: experts say 

RIYADH: Saudi Arabia’s retail sector is undergoing a significant transformation, driven by a digitally savvy young population, increasing consumer confidence, and shifting spending habits, according to a senior executive. 

In an interview with Arab News at Retail Leaders Circle in Riyadh, Abdellah Iftahy, senior partner at McKinsey and Co., said that 75 percent of retail spending will come from Saudi youth by 2035. 

“The consumer of tomorrow is not the one that we see today, and that will actually quite dramatically shape and shake the retail industry,” Iftahy said. 

He continued: “Brands not relevant to today’s youth may struggle to compete. A key consumer trend is the rising importance of value for money, driven by a growing middle class in Saudi Arabia. This will shape the retail industry with a focus on mass-market, value-for-money offerings.” 

Iftahy noted that Saudi Arabia’s e-commerce market is expected to grow significantly, with one in four retail transactions happening online by 2035. 

This growth will be driven by increasing digital adoption, rising disposable income, and evolving consumer preferences within the Kingdom. 

“Consumers are digitally savvy, and the young population actually transacts much more, both in terms of brand discovery but also in terms of clothing, if you will, to purchase online. E-commerce will continue to become a fast-growing channel going forward,” Iftahy said. 

He mentioned that food service would be another growing channel, with significant investments expected in entertainment, hotels, hospitality, and restaurants. This, he added, would ultimately boost the food service sector for distributors supplying these outlets. 

Echoing these sentiments, Karl Nader, partner and managing director at AlixPartners, pointed out that while consumer sentiment in the US and Europe is expected to decline in 2025, the Kingdom remains an exception. 

“This is coming from a few areas. We’re increasing spend in grocery. But actually, within grocery, we expect Saudi consumers, what the data is telling us, is that there is a shift toward more value-added products, value-driven products, more discounters, private labels, and so on,” Nader said. 

As a result, consumers are adjusting their financial habits to rebalance their budgets. 

Karl Nader, partner and managing director at AlixPartners. AN photo by Loai El-Kellawy

Nader also stated that the increase in Saudi consumer spending on dining out and entertainment reflects strong consumer confidence, or short-term factors like post-pandemic recovery and government stimulus. 

One reason for this increased spending is the greater availability of entertainment options, driven by government and Public Investment Fund-backed projects that are expanding the sector. 

Luxury and e-commerce  

While budget-conscious spending is increasing, the luxury retail sector is also set for expansion, with international brands looking to establish a stronger presence in Saudi Arabia. 

“Fundamentally, retail is about demand, and if demand grows with population and expats coming, we see all of the subsectors benefiting from that,” Iftahy said. 

He added: “I think some of the subsectors that may grow faster would be luxury, because what we see today is there is a lot of spend from Saudis outside of Saudi. So, if supply comes in, we expect this to grow at a higher rate than the rest of the industry.” 

Iftahy went on to say that everything related to entertainment and hospitality is growing because people have been spending more time outside of their homes, and that trend is expected to continue.  

The evolution of Saudi Arabia’s retail industry is also changing the role of traditional retail spaces. 

Challenges vs. opportunities 

Despite the opportunities, retailers in Saudi Arabia face key challenges, including rising operational costs, workforce productivity gaps, and the need for digital transformation. 

“The productivity levels in Saudi retail are lower than global standards,” Iftahy noted. “Retailers must improve efficiency, leverage consumer data, and explore adjacent market opportunities.” 

Additionally, the changing role of women in the workforce is influencing consumer behavior. “With more Saudi women working and managing careers, retailers need to rethink their engagement strategies,” Nader said. 

Sustainability and ethical consumerism are also gaining traction among younger Saudi shoppers. “Brands that demonstrate a commitment to sustainability — through eco-friendly packaging, ethical sourcing, and corporate responsibility — will have an edge in building long-term customer loyalty,” Iftahy added. 

Retail growth 

Despite economic uncertainties in global markets, both Nader and Iftahy agree that Saudi Arabia’s retail sector is poised for continued growth. 

“I think the Saudi market across the different sectors is still growing, and there are a lot of opportunities for growth that can be captured by local or international players,” said Iftahy. 

“I would say the international players that have a value proposition and products that are differentiated and bring additional value to consumers have higher chances of winning.”  

He highlighted that Saudi Arabia offered growth opportunities across consumer and retail segments, with the greatest potential for international brands offering unique products or value propositions. 

As Vision 2030 continues to drive economic transformation, experts believe that businesses that embrace e-commerce, data-driven strategies, and experiential retail will thrive, while those that fail to adapt will struggle in an increasingly competitive market. 


Saudi retailer Panda plans over 20 store openings in 2025, says COO

Saudi retailer Panda plans over 20 store openings in 2025, says COO
Updated 31 min 39 sec ago
Follow

Saudi retailer Panda plans over 20 store openings in 2025, says COO

Saudi retailer Panda plans over 20 store openings in 2025, says COO

RIYADH: Saudi Arabia’s Panda Retail Co. is set to open more than 20 new stores in 2025, maintaining its pace of expansion from the previous year, according to the company’s chief operating officer. 

Speaking to Arab News at the Retail Leaders Circle Global Forum 2025 in Riyadh, Abdullah Al-Sabban said the company’s focus this year will be on expanding within Saudi Arabia, particularly in Riyadh and remote areas.  

Panda’s expansion supports its goal of sustainable retail growth through innovation while highlighting the resilience of Saudi Arabia’s retail sector, which recorded SR37.4 billion ($9.97 billion) in sales in the third quarter of 2024 despite global economic challenges. 

Retail sales in the Kingdom are forecast to reach $161.4 billion by 2028, while the e-commerce sector is projected to exceed $13.2 billion by 2025, according to data platform Statista. 

“Our theme for this year is ‘expanovation.’ Expanding the sites, stores, and locations is very important. But we’re more focused on Saudi Arabia right now, more focused on Riyadh, and more focused on remote areas. We want to make sure that everybody deserves to have a Panda experience across the Kingdom,” Al-Sabban said. 

Self-funded growth 

Al-Sabban clarified that the company does not require external funding for its current expansion plans. 

“When you’re talking about 20 stores a year, that’s not an area where you need to go and find funding and support,” he said.

“We want to ensure sustainable growth. We want to make sure we have the right number and continue growing at the same trend that we’ve been growing over the last year or two.” 

He noted that securing funding would only be necessary if the company aimed to double in size. 

“Today, we’re running at 200 plus stores. If you told me I want to grow to 400 in a year, then yes, we need to get a huge amount of money. But I think it has to be organic growth. You can’t just go and expand because if we expand all our stores, we also need to expand our supply chain, logistics, commercial operations, and trucks,” he said.  

“We need to make sure that we don’t face failure as we expand in a very dramatic way. So, for now, we are going to keep it smooth and steady to ensure the right sustainability going forward,” he added. 

Regarding a potential initial public offering, Al-Sabban said Panda is still assessing the right time and approach for such a move. 

“IPO is a very critical situation, and it’s not easy to answer that, especially since we’re part of a bigger group in Savola. There are some thoughts, but we’re still discussing, negotiating, and understanding what would be the right time and approach for something like that,” Al-Sabban said. 

He said that going public is challenging and timing is key, emphasizing the need to ensure that an IPO is the right move for the organization. 

Market positioning 

In addition to opening new locations, Panda is investing in upgrading its existing stores through its customer experience and innovation program called CXR. 

He added: “We are running both projects simultaneously, ensuring we improve our existing stores while opening new ones. Hopefully, by the end of the year, we will have opened more than 20 stores in new locations.” 

Addressing competition in the Saudi retail sector, Al-Sabban emphasized Panda’s long-standing presence in the market. 

“We’ve been one of the oldest retailers in Saudi Arabia. We’ve introduced the hypermarket model in Saudi Arabia. So, we’ve been leading the market. We know our customers,” Al-Sabban said. “I think this is the challenge that people coming from outside will face — understanding the customer behavior and mindset.”  

He noted that while international retailers entering Saudi Arabia are targeting specific segments, Panda serves a broad customer base. 

“Each outside supermarket coming in is focusing on a certain segment of customers. We are focusing on everybody in Saudi Arabia, from premium all the way to different levels,” Al-Sabban said.  

He noted that while building brand trust is a challenge for international players, Panda has already earned consumer confidence, with its loyalty program, boasting over 10 million users, reflecting a strong customer base. 

Al-Sabban said Panda remains committed to maintaining competitive pricing. “On the other hand, we’re working with our suppliers to ensure we have the best prices for our customers. Make sure that we maintain that perception of the lowest price and best quality,” Al-Sabban concluded. 

“We want to make sure that we’re always known for the best prices, the best quality, and the freshness of our products for our customers.”  


Chalhoub Group expands Saudi operations with new fulfillment hub and store 

Chalhoub Group expands Saudi operations with new fulfillment hub and store 
Updated 05 February 2025
Follow

Chalhoub Group expands Saudi operations with new fulfillment hub and store 

Chalhoub Group expands Saudi operations with new fulfillment hub and store 

RIYADH: Chalhoub Group is strengthening its presence in Saudi Arabia by launching a regional fulfillment hub in Riyadh and inaugurating a new luxury store in Solitaire Mall. 

The company’s latest investments underscore its commitment to the Kingdom’s evolving retail landscape, in line with its long-term expansion strategy. 

The new fulfillment center, located in the Riyadh free zone near King Khalid International Airport, is designed to boost the company’s e-commerce and distribution operations, serving Saudi Arabia and the broader region.

In an interview with Arab News during the Retail Leaders Circle Global Forum 2025 in Riyadh, Patrick Chalhoub, executive chairman at Chalhoub Group, highlighted the facility’s strategic role. 

“It’s a fulfillment center, which is aiming to really service both our digital and e-commerce drive, our distribution in Saudi Arabia but also beyond Saudi Arabia from Riyadh, gradually, to be really a hub of distribution,” he said.

The hub is expected to process up to 100 million luxury products at full capacity, leveraging advanced technology to optimize logistics and improve delivery speed. 

“The aim, like in e-commerce, is to be able to fulfill in Riyadh within two hours, in Saudi Arabia within 24 hours, outside Saudi Arabia in less than three days,” Chalhoub stated. 

“This will be and is the heart of the market, so it’s better to be based in the heart of the market and not be based outside and servicing the market,” he remarked, referring to the Kingdom as the center of luxury retail. 

Chalhoub Group has been present in the Saudi market since 1959 and has witnessed significant policy and economic shifts over the decades, the executive chairman highlighted.

The company now employs approximately 5,000 people in the Kingdom, with 78 percent of its workforce being Saudi nationals and 74 percent women. 

As part of its retail expansion, Chalhoub Group is also set to open a new store in Solitaire Mall in Riyadh on Feb. 12. 

The store is designed to deliver an enhanced shopping experience, reflecting the company’s focus on innovation in retail. 

Chalhoub highlighted that consumer behavior in the Middle East differs significantly from other regions, driven by cultural and social dynamics. 

Unlike Western markets, where individual preferences often dictate shopping trends, the Middle East places a strong emphasis on family-oriented experiences. 

Human connection is central in shaping commerce, with relationships and social interactions deeply influencing purchasing decisions. 

He underlined that while some of these characteristics can also be found in regions like Latin America and parts of Asia, they are far less prevalent in Western markets. 

Additionally, the retail landscape within Saudi Arabia itself is highly diverse, varying by region. Consumer preferences in the western, central, and eastern parts of the Kingdom are distinct, reflecting localized tastes and traditions. 

Chalhoub pointed out that Saudi Arabia’s rapidly growing young population is another key driver of change. 

With high birth rates and large families, the country’s demographics present significant opportunities for brands. Increasing education levels and digital connectivity are also shaping a new generation of more knowledgeable, globally aware, and tech-savvy consumers. 

He emphasized that this evolving demographic is one of the most valuable assets for the Kingdom and the broader Gulf region. 

Chalhoub provided insights into the global luxury market, emphasizing the Middle East’s growing but relatively small share. 

The worldwide luxury market — including beauty, fashion, jewelry, watches, and gift items — is valued at approximately $380 billion, with the Middle East accounting for $12.5 billion, or around 3 percent to 4 percent of the total. 

However, for successful brands, the region can represent between 5 percent and 7 percent of their global sales, highlighting its potential for further growth. 

Saudi Arabia’s luxury market is currently valued at nearly $3.5 billion, making up less than 1 percent of the global luxury sector. 

In comparison, the UAE, driven by tourism and local demand, boasts a luxury market exceeding $7 billion to $8 billion. 

Chalhoub also noted that despite their smaller populations, countries like Qatar and Kuwait have well-established luxury fashion markets, in some cases surpassing the Kingdom’s in terms of spending per capita. 

Given Saudi Arabia’s population of over 33 million, compared to Qatar’s 2 million and Kuwait’s 5 million, he suggested there is room for significant market expansion in the Kingdom.