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In a groundbreaking moment at LEAP 2025, SUDO Consultants announced a strategic partnership with Coca-Cola, one of the world’s most iconic and globally recognized brands. This collaboration marks a significant milestone for SUDO, reinforcing its position as a leader in cloud transformation, delivering scalable, well-architected solutions that enhance business resilience, optimize SAP environments, ensure disaster recovery readiness, and enable full cloud migration to AWS.

The agreement was formalized at the Coca-Cola office during LEAP 2025. This partnership highlights SUDO’s expertise in AWS-powered digital transformation, with a strong focus on full cloud migration, optimization, and disaster recovery strategies, ensuring Coca-Cola’s infrastructure is secure, cost-efficient, and highly scalable.

Hameedullah Khan, CEO of SUDO Consultants, and Syed Kareemuddin, IT infrastructure and cybersecurity manager at Coca-Cola, signed the agreement.

This collaboration was facilitated by Aakash Sapra from SUDO Consultants, reflecting SUDO’s ability to partner with global enterprises, offering cutting-edge AWS solutions that drive efficiency, security, and operational excellence.

By aligning with Coca-Cola’s cloud-first vision, SUDO is empowering enterprises with cloud-driven strategies that eliminate on-premise infrastructure limitations and unlock the full potential of AWS cloud adoption.

As an AWS Advanced Partner, SUDO is the preferred choice for leading enterprises because of its deep expertise in AWS migrations, SAP modernization, security, and cost optimization. Companies like Coca-Cola trust SUDO for their:

• Cloud migration to AWS: Seamlessly transitioning from on-premises or hybrid infrastructure to a fully AWS-native environment.
• Industry-specific AWS solutions: Delivering tailored cloud strategies to support SAP workloads, disaster recovery, and automation.
• Security-first approach: Implementing robust security frameworks that comply with SAMA, NCA, and PCI DSS standards.
• FinOps and cost optimization expertise: Helping businesses reduce cloud waste, optimize AWS spending, and maximize ROI.
• Proven track record with global and regional enterprises: Successfully migrating and securing cloud workloads, ensuring high availability and performance.
• End-to-end digital transformation: From consultation to deployment, automation, and continuous cloud management.

As SUDO Consultants celebrates this landmark collaboration, the company remains committed to helping enterprises transition seamlessly to AWS, modernize their IT landscapes, and ensure long-term cloud success. This partnership is not just an agreement— it’s a step toward enabling Coca-Cola’s future-ready cloud transformation with scalability, security, and cost efficiency at its core.

stc Group, the region’s leading digital enabler, has announced a strategic collaboration with Cohere, a secure enterprise AI company, to transform the AI landscape in the Middle East and beyond. This collaboration is set to redefine stc’s AI-driven operations, enhance customer engagement, and unlock new digital growth opportunities through state-of-the-art AI solutions.

Under the collaboration, stc will leverage Cohere’s cutting-edge AI capabilities to develop transformative products as part of its internal gen AI initiative. The joint effort will focus on key AI-powered innovations, including stc’s AI-powered language model and the Digital Co-Workers Foundry, designed to optimize business efficiency and deliver a superior digital experience for customers.

As part of the efforts, stc will work with Cohere to develop North for Telecom, a customized version of Cohere’s North, a secure AI workspace platform announced earlier this year. North for Telecom will be tailored to address the unique needs of the sector, providing intelligent automation, enhanced conversational experiences, and real-time data insights. Meanwhile, the Digital Co-Workers Foundry will introduce AI-driven virtual assistants designed to streamline workflows, boost productivity, and support stc’s workforce with intelligent automation solutions.

“As a leader in digital transformation, stc continues to invest in advanced AI technologies that will shape the future of our industry. Our collaboration with Cohere represents a significant milestone in our AI journey, reinforcing our vision to harness AI-driven intelligence, enhance operational capabilities, and introduce innovative AI solutions that create tangible value,” said Haithem Mohammed Alfaraj, group chief technology officer at stc Group.

Motaz Alangari, group chief investment officer at stc Group, added: “stc Group strategically invests in pioneering companies that unlock access to transformative technologies, new business models, and enhanced revenue streams. This collaboration aligns with tali ventures, stc’s corporate venture capital arm, which plays a key role in fostering technological advancement and investing in next-generation innovations that complement stc’s digital ecosystem.

“Cohere is a global leader in secure enterprise AI, and our investment in this collaboration facilitates access to enterprise-grade AI solutions, positioning stc to maximize AI’s potential across its product and service offerings.”

Cohere will bring its expertise in enterprise AI models and applications to stc’s ecosystem, ensuring faster adoption and optimization of AI capabilities across stc’s digital infrastructure.

“It’s been great working closely with stc’s team,” said Aidan Gomez, Cohere’s co-founder and CEO. “I’m really excited to bring our secure AI technology to enhance its role as a digital enabler. We look forward to collaborating with stc and integrating Cohere’s enterprise AI solutions to lift grunt work off the backs of their employees so they can focus more on the areas of their jobs where they can add real value.” 

This collaboration underscores stc’s commitment to being at the forefront of AI-driven innovation, fostering a digital-first economy, and shaping the future of intelligent technology in Saudi Arabia and beyond.