PayerMax sets up new regional HQ in Riyadh

The 12th Arab Aviation Summit will convene influential industry stakeholders on Feb. 17 and 18 in Riyadh, under the theme “Uniting Leaders, Building Tomorrow: Advancing Global Aviation.”

Hosted by Abdulaziz Al-Duailj, president of the Saudi General Authority of Civil Aviation, this landmark gathering will bring together key policymakers, industry pioneers, and global stakeholders, reaffirming the Arab world’s position at the forefront of aviation transformation.

This year’s summit will spotlight Saudi Arabia’s position as a global aviation powerhouse, emphasizing its strategic role in shaping the industry’s future. As Riyadh hosts this prestigious gathering for the first time, discussions will focus on how the Kingdom’s rapid infrastructure expansion, policy reforms, and visionary leadership are transforming the aviation landscape, positioning itself as a key player in global air connectivity.

Backed by a $100 billion investment strategy, Saudi Arabia is driving a new era of growth and modernization in the sector, with targeted developments across airports, airlines, cargo, logistics, and aviation services fostering innovation-driven collaborations and sustainable solutions that set new benchmarks in the aviation industry.

Frederico Fernandes, director, Arab Aviation Summit, said: “The Arab Aviation Summit 2025 is a defining moment for our industry, bringing together the brightest minds to explore innovative solutions that will shape the future of aviation. Riyadh serves as the ideal setting for this transformation, reinforcing the Kingdom’s role as a catalyst for global aviation growth.”

The Arab Aviation Summit 2025 will feature compelling keynote addresses and dynamic panel discussions. These sessions will highlight the global impact of aviation advancements and will provide unparalleled insights into the rapidly evolving aviation landscape with an elite lineup of speakers including: Gabriel Semelas, president, Africa and Middle East, Airbus; Hugo Espírito Santo, state secretary of infrastructure, Portugal; Bulut Bagci, president, World Tourism Forum Institute; Abdul Wahab Teffaha, secretary-general, Arab Air Carriers Organization; Kamil Al-Awadhi, regional vice president, Africa and Middle East, IATA; Steven Greenway, CEO, flyadeal; Majid Khan, CEO, Saudi Air Connectivity Program; Maryam Telmesani, vice president of sustainability, Saudia Group; Osamah Alnuaiser, senior vice president, marketing and corporate communications, Riyadh Air; Ziad Al-Hazmi, CEO, Lufthansa Technik Middle East; Hamdi Osman, founder and CEO, SolitAir Holding; and Imtiyaz Mohammad Manzary, general manager for general aviation, GACA.

KPMG has released its latest annual technology report, “Beyond the Hype: Balancing Speed, Security, and Value,” providing insights into the Kingdom’s digital transformation. Based on a global survey with 2,450 global technology executives — including 70 based in Saudi Arabia — the report explores how organizations adapt to fast-changing technologies, optimize investments, and tackle challenges like technical debt and cybersecurity. A key theme is the fear of missing out, which drives some organizations to adopt emerging technologies rapidly. While urgency is understandable, it carries risks if not guided by evidence-based approaches.

“This year’s findings underscore the tremendous progress Saudi Arabia is making in its digital transformation journey, driven by a strategic focus on balancing innovation with resilience. As organizations prioritize emerging technologies like AI and everything-as-a-service, it is clear that evidence-based decision-making and addressing foundational challenges such as technical debt are critical to unlocking long-term value,” said Robert Ptaszynski, partner, head of digital and innovation at KPMG.

Organizations in the Kingdom are advancing digital transformation, with 75 percent reporting increased profitability from tech investments in the past 24 months, commonly between 11 percent and 15 percent. This success stems from evidence-based decisions, with 74 percent of leaders calculating tech initiative value before investing. Despite progress, 87 percent of executives are concerned about the pace of technological change, and 93 percent cite leadership risk aversion as a barrier to tech adoption.

In 2024, Saudi executives are prioritizing third-party guidance (99 percent) and in-house trials (83 percent) over competitor benchmarking. This reflects a growing focus on emerging technologies like AI, XaaS, and data analytics. XaaS technologies were identified as a top investment priority by 94 percent of respondents, citing agility and cost reduction, while 59 percent highlighted AI, automation, and data analytics. Interest in Web3 technologies is also growing, with 69 percent expressing enthusiasm for innovation.

Technical debt remains a critical barrier, with 66 percent of organizations reporting weekly disruptions due to foundational IT flaws. High-performing organizations proactively address technical debt, enabling smoother adoption of emerging technologies. The report warns against FOMO distorting judgment, with 77 percent of executives pursuing technologies like virtual and augmented reality to stay competitive. Encouragingly, more leaders are prioritizing proofs of concept and ROI projections over following the herd.

Saudi Arabia leads globally in AI maturity, with 71 percent of respondents seeing productivity improvements from AI investments. However, scaling AI remains a challenge, with only 39 percent successfully deploying AI use cases at scale. Transparency concerns persist, with 87 percent identifying the AI “black box” as a workforce anxiety factor. Organizations are adopting democratized approaches, with 53 percent encouraging experimentation within structured guardrails. Many plan to centralize AI efforts to ensure efficiency and manage risks.

Data maturity has improved significantly, with 77 percent embedding data practices into daily operations. Nearly all respondents (97 percent) view data and analytics as integral to their strategies. Future priorities include leveraging data for competitive advantage, educating employees, and strengthening data management frameworks.

KPMG emphasizes that aligning tech investments with strategic objectives, addressing technical debt, embedding cybersecurity, and fostering a data-driven culture are essential for sustainable progress. High-performing organizations globally and in Saudi Arabia are advancing digital transformation by strategically evaluating tech portfolios, optimizing decision-making, and managing risks.

As Saudi Arabia embraces the next phase of digital transformation, the KPMG report highlights the importance of balancing speed, security, and value. By aligning tech investments with strategic goals and fostering resilience, Saudi businesses can achieve sustainable growth and keep pace with global innovation.