Where We Are Going Today: Casa Noor

Where We Are Going Today: Casa Noor
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Based in the historic Tarout Island in Qatif in the Eastern Province, Noora Ahmed handpicks ingredients from local farms while sprinkling in what she calls the “Noora” touch. (Instagram/casa.noor)
Where We Are Going Today: Casa Noor
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Based in the historic Tarout Island in Qatif in the Eastern Province, Noora Ahmed handpicks ingredients from local farms while sprinkling in what she calls the “Noora” touch. (Instagram/casa.noor)
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Updated 23 May 2024
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Where We Are Going Today: Casa Noor

Where We Are Going Today: Casa Noor

When Noora Ahmed Almubsher decided to start a home-based business, she went all in. In 2021, armed with a degree in business, she used her passion for food to fill in the gaps she found in the market. She wanted to create something innovative that reminded her of home, and thus named her entrepreneurial pursuit “Casa Noor.”

While the word “casa” translates to “home” in Spanish, a place which generates comfort, warmth and deliciousness, her products and “noor” or “light” in Arabic, are very Saudi-centric.

Based in the historic Tarout Island in Qatif in the Eastern Province, she handpicks ingredients from local farms while sprinkling in what she calls the “Noora” touch.

Her purple-hued Saudi-made sauerkraut will perk up any boring dish, offering a perky pickled pick-me-up that is both healthy for your gut and fun for your taste buds. I added it to the middle of a grilled cheese sandwich, the oozing melted sharp cheddar merged well with the sauerkraut bits that offered a fresh, tangy bite to the crunchy toast.

We also tried her pickled loumi lemons in a jar, an essential staple in Qatif. Those lemon-lime bits of citrus goodness have a distinctive taste as it requires very high temperatures and humidity to generate that signature Sharqiya flavor. They are perfect for chicken marinates, to scoop up into rice, or drizzle into tart desserts.

For the Noora Tea blend, which was curated specifically to celebrate Founding Day, Almubsher brought in ingredients from different parts of the Kingdom and combined them into one mix. She joked that it was extra personal since it shares her first name, but it is also a loving tribute to the late Princess Nourah bint Abdulrahman, whose name is proudly displayed at the front of the world’s largest woman-only university in Riyadh.

“Our goal is to demonstrate that Saudi Arabia has the capacity to produce world-class products that reflect our rich agricultural heritage,” she told Arab News. “These products are not only healthy and free from preservatives and hydrogenated oils, but they also taste good.”

“We want to convey to the world — and to our own community — that we have the resources and expertise to offer clean, sustainable, and locally-sourced food options that are accessible to everyone. This aligns perfectly with the broader objectives of Vision 2030, which aims to diversify the economy and promote local industries,” she said.

For more details and to order, visit her Instagram @casa.noor.


Where We Are Going Today: ‘The Flower Cup’ cafe in Jeddah

AN photo by Nada Hameed
AN photo by Nada Hameed
Updated 11 February 2025
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Where We Are Going Today: ‘The Flower Cup’ cafe in Jeddah

AN photo by Nada Hameed
  • Beyond its romantic flower-themed service, The Flower Cup offers celebration packages ideal for gatherings, birthdays, work meetings, and special occasions

Coffee has always been the go-to choice for a quick pick-me-up, but if you want to add an extra touch of joy to a loved one’s day, flowers make the perfect pairing.

At The Flower Cup, a cafe in Jeddah’s Al-Hamra district, you can send a cup of coffee accompanied by flowers to someone special.

The cafe serves a wide selection of drinks, including classic and specialty coffees, Saudi coffee, iced coffee, mojitos, hot chocolate, matcha, and tea.

Their dessert menu is equally tempting, featuring delights like the marshmallow flower, rose cake, ice cream cookies, and a variety of cheesecakes including basbousa, mango, pistachio and strawberry, and San Sebastian.

I tried the marshmallow flower. It was soft, warm, and irresistibly fluffy, and it melts beautifully as rich Belgian chocolate is poured over it, adding layers of sweetness.

I also tried their V60 brew, which was expertly prepared, offering a well-balanced cup with bright acidity and deep, nuanced flavor notes.

Beyond its romantic flower-themed service, The Flower Cup offers celebration packages ideal for gatherings, birthdays, work meetings, and special occasions.

One standout option is the VIP celebration package for SR 300 ($80), perfect for a romantic date or a birthday surprise.

It includes a dessert from the menu, a candle, table decorations, two roses, a champagne-style drink, and two helium balloons.

For a more private experience, the private celebration room priced at SR 500 provides an exclusive setting with room decorations, a 6-inch cake, starry night lights, a flower bouquet, helium balloons, private speakers, soundproofing, and a personal screen. The room accommodates up to 12 guests.

The cafe also offers a variety of customizable flower bouquets, allowing you to personalize your gift for any occasion. For more information, visit @theflowercup_sa on Instagram.

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Where We Are Going Today: 300F Smokehouse

Where We Are Going Today: 300F Smokehouse
Updated 09 February 2025
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Where We Are Going Today: 300F Smokehouse

Where We Are Going Today: 300F Smokehouse
  • The main course is the highlight, featuring a selection of three premium beef cuts — ribeye, tenderloin, and short ribs, each cooked to perfection and served with a baked potato and a selection of rich sauces

For those looking for a smokehouse experience, 300F Smokehouse in Riyadh offers a curated set menu that showcases the best of slow-cooked, high-quality meats.

With a refined ambiance and a focus on premium ingredients, this spot is a top choice for steak lovers and barbecue enthusiasts.

The set menu is for SR580 ($154) for two and includes a variety of appetizers and mains, starting with the shrimp bites, a crispy and flavorful seafood option, followed by the burnt ends volcano, a smoky and tender bite packed with rich barbecue flavors — which is my absolute favorite.

The caesar salad provides a refreshing contrast before the tacos, offering bold, well-seasoned fillings that add a unique twist to the experience.

The main course is the highlight, featuring a selection of three premium beef cuts — ribeye, tenderloin, and short ribs, each cooked to perfection and served with a baked potato and a selection of rich sauces.

The meat is juicy, tender, and carries a deep smoky aroma that reflects the restaurant’s expertise in slow-cooking techniques.

The meal ends with a decadent brownie, served warm with a rich, gooey texture, making for a decent dessert. Two mocktails are also included, adding a refreshing balance to the meal.

While the flavors, presentation, and quality are undeniably top-notch, the price is on the higher side, making it more of a special-occasion restaurant than an everyday dining spot.

For those looking to experience expertly smoked meats in a sleek and upscale setting, 300F Smokehouse is a solid choice — just be prepared for the premium price tag.

For more information, check their Instagram @300f.ksa.

 


Saudi Arabia’s mental health revolution driven by awareness and accessibility

The country is paving the way for a future where mental health conversations are more widely embraced. (Pexels)
The country is paving the way for a future where mental health conversations are more widely embraced. (Pexels)
Updated 09 February 2025
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Saudi Arabia’s mental health revolution driven by awareness and accessibility

The country is paving the way for a future where mental health conversations are more widely embraced. (Pexels)
  • Expert describes how younger generation is more accepting
  • Government support plays key role in improving perceptions

RIYADH: Saudi Arabia is experiencing a shift in perceptions of mental health, driven by younger generations and supported by continuous education and outreach programs.

“In the past 20-30 years, there has been a huge advancement in the outlook towards mental health,” said Dr. Majid Al-Desouki, consultant psychiatrist and founder of Psyter, a Saudi mental health app.

In previous decades, mental health was considered a taboo topic, often misunderstood as a sign of weakness or moral failing.

FASTFACTS

• Digital tools like Psyter and Qareboon have revolutionized how mental health support is provided in Saudi Arabia.

• The National Center for Mental Health Promotion conducts training courses and works to enhance support across rural and urban areas through psychological assistance programs and community activities.

Dr. Al-Desouki told Arab News about how in the past, this misunderstanding sometimes led to drastic measures taken against individuals who exhibited signs of mental illness.

“Previously people would be embarrassed to admit that they had a mental health problem and would do their best to make it hidden,” said Dr. Al-Desouki.

“Now people don’t have a problem waiting in the waiting area in the mental health clinic or mentioning to their friends ‘I’ve seen this professional, and I recommend them to you,’” he said.

The National Center for Mental Health Promotion plays a central role in Saudi Arabia’s mental health landscape.

Established in 2019 to advance awareness, education, and accessibility, it is one of the key government-backed organizations dedicated to tackling stigma and expanding support services.

The center provides consultations through its mental health service app, Qareboon, conducts training courses, and works to enhance support across rural and urban areas through psychological assistance programs and community activities.

According to Sara Al-Duhayan, a 23-year-old student who has sought mental health support and witnessed the changes in perceptions in Saudi firsthand, attitudes have shifted even within families.

 “Five or so years ago, it was impossible for (my family) to acknowledge any sort of mental issue,” Al-Duhayan said.

“Now their viewpoint has changed. They realize it’s a normal thing for people to go through,” she added.

A key factor in this transformation is accessibility. Digital tools like Psyter and Qareboon have revolutionized how mental health support is provided in Saudi Arabia.

Psyter offers virtual therapy sessions, while Qareboon provides localized mental health resources and professional guidance. These platforms reduce the stigma of seeking help by allowing individuals to access support privately and conveniently.

Dr. Al-Desouki highlighted the practical benefits of such platforms, noting that for many people in rural areas, traveling to mental health clinics can be challenging due to time and distance.

“When it comes to geographical distance, people living in the extreme north of the country or the extreme south, if they’re in a village around Riyadh or any other city they’re not going to be able to find care anywhere near them,” Al-Desouki said.

“There must be a better way to help these people without having them either take a plane or drive and put themselves at risk of accidents just for an appointment,” he adds.

Digital tools offer a solution by saving time and bridging geographical gaps, making it easier for individuals to access support regardless of location.

Awareness campaigns have significantly reduced stigma. The National Center for the Promotion of Mental Health has promoted mental well-being through educational initiatives, community activities, and workplace programs across public and private sectors.

“Everyone is so much more aware about it,” said Al-Duhayan. “People encourage others to seek therapy and aren’t embarrassed to share their experiences.”

This shift is a testament to the effectiveness of continuous education and outreach programs.

Generational differences further illustrate the cultural shift. Younger Saudis, in particular, are at the forefront of this change, according to Dr. Al-Desouki. They openly discuss their struggles and actively seek help.

“A big reason for the change in perception is because a lot of the population is a younger generation who are more open to accessing mental health care and bettering themselves in that respect,” said Dr. Al-Desouki.

Older generations are also beginning to adopt a more accepting view of mental health. “Even that age group has changed in perception somewhat over the years,” he added.

Dr. Al-Desouki stressed the importance of maintaining the momentum of reducing stigma around mental health. “If you can prevent mental illness, the outcomes are much better than waiting for a condition to develop,” he said. “And a cornerstone of prevention is education.”

As Saudi Arabia continues educating its citizens and expanding mental health care access, it paves the way for a future where mental health is more widely embraced.

Sustained efforts in awareness and accessibility will ensure these changes endure, according to Dr. Al-Desouki.

“Mental health awareness is a continuous process; it shouldn’t stop,” he said.

 


Where We Are Going Today: Nabati Eatery in Jeddah

Photo/Supplied
Photo/Supplied
Updated 07 February 2025
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Where We Are Going Today: Nabati Eatery in Jeddah

Photo/Supplied
  • One of the highlights at Nabati is the chewy carrots, a dish that combines tender carrots with a smooth cashew mayo, crunchy pine nuts, bursty pomegranate seeds and a variety of fresh herbs

Nabati Eatery, located on Al-Kayal Street in Jeddah’s Al-Rawdah district, offers an entirely plant-based, gluten-free, refined sugar-free and organic dining experience.

This restaurant promises a fresh, wholesome approach to food, where everything is made from scratch using the purest organic ingredients.

However, while the menu impresses with its creativity and nutritional focus, the dining experience might not be for everyone.

Some may find the dishes overly experimental, particularly the plant-based alternatives that attempt to mimic traditional favorites.

If you’re looking for the breakfast menu, the options feature a yogurt berry cup, pancakes, chickpea omelet, Nabati Benedict, acai bowls and an assortment of waffles — classic, chocolate, vanilla and matcha is a good option.

One of the highlights at Nabati is the chewy carrots, a dish that combines tender carrots with a smooth cashew mayo, crunchy pine nuts, bursty pomegranate seeds and a variety of fresh herbs.

It’s an ideal starter to awaken your taste buds and set the stage for the flavorful dishes ahead. Don’t forget to try other healthy snacks such as beef tartar, kale chips, crispy potato skins, sweet potato fries, roasted potatoes, a cheese board, and mixed wild rice.

If you’re looking for a plant-powered dining experience, Nabati offers an impressive selection of dishes that cater to the increasing desire for healthier, more sustainable options.

The kale caesar, lentil salad and festive salad are vibrant, nutritious choices that will delight any palate, and their distinctive seasonings make them a must-try.

The main courses are a celebration of plant-based creativity. Dishes such as the broccoli steak, Asian-style eggplant, celeriac potato gratin, mushroom mac and cheese, shepherd’s pie, charred cauliflower with chimichurri, and stir-fried noodles are rich in flavor and texture, making for a satisfying meal.

A true specialty at Nabati is their selection of indulgent plant-based ice-cream flavors, including lavender and blueberry, salted caramel, rose goji pistachio, cookie dough, and vanilla mango.

These creamy treats, made with creamy cashew and coconut milk, are naturally sweetened with dates, maple syrup and coconut sugar, perfect for satisfying your sweet tooth in a healthier way.

Nabati also boasts a range of cold-pressed juices, ensuring maximum nutritional value with options such as little green, apple carrot ginger, go-to green, apple beet carrot, and wellness elixir.

For smoothie lovers, there’s nutty me, greener the better, coffee kick and very berry to choose from, each made with coconut, cashew or almond milk.

Check @nabati.eatery on Instagram for more details.

 

 


Is Azian Hauz really the best Thai in Riyadh?

Is Azian Hauz really the best Thai in Riyadh?
Updated 06 February 2025
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Is Azian Hauz really the best Thai in Riyadh?

Is Azian Hauz really the best Thai in Riyadh?

Any restaurant claiming to provide the “best Thai food in Riyadh” should be ready to stand up to comparison.

Plucky The Villa, hyped-up Thai Soi, and well-loved Baan Thai are some contenders that might take issue with the declaration.

But Azian Hauz, whose social media accounts are emblazoned with the assertion of being No. 1, might turn out to be worthy competition.

A fairly unassuming exterior in the city’s Yarmuk district gives way to an airy, bright interior replete with what feels like a forest of admittedly artificial greenery.

While the service cannot be faulted, the uninspiring chicken satay did not get us off on the right foot.  

The skewered meat lacked panache and the sauce was thinner than I would have preferred.

At the same time, our lumpia rolls delivered several satisfying crunches of flavor.

For the main course, a red curry lamb shank emerged, a delectable Thai take on a slow-cooked favorite.

But the absolute standout was my companion’s beef sisig. Admittedly not a Thai dish, this incredible concoction of Filipino origin alone makes the restaurant a must-visit.

The salty, sizzling, umami-laden plate was made complete tableside by an egg freshly cracked and stirred into the liver, steak and onions to create an almost transcendent course.

This was capped off by an obligatory round of mango sticky rice, which delivered everything that could be asked of it.

So, does Azian Hauz live up to its bold claim to serve the best Thai food in Riyadh?

I think more culinary research is required before a conclusion is drawn.

Nonetheless, the restaurant is a solid all-round choice with some outstanding areas and I would not hesitate to recommend it.