Smashing barriers — table tennis helping rise of sporting events in the Middle East

Smashing barriers — table tennis helping rise of sporting events in the Middle East
Saudi Smash 2024 is not merely an international table tennis event; it reflects a vigorous push into the sports sector. (worldtabletennis.com)
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Updated 05 May 2024
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Smashing barriers — table tennis helping rise of sporting events in the Middle East

Smashing barriers — table tennis helping rise of sporting events in the Middle East
  • WTT chief executive writes exclusively for Arab News about the impact of Saudi Smash 2024

JEDDAH: As the Middle East continues its economic transformation, its rapidly growing sports industry stands as a prominent example of this dynamic shift. Events like the Saudi Smash 2024 in Jeddah exemplify the region’s ambition to host major international sports competitions; they also underscore a broader trend toward creating immersive, engaging experiences for a diverse audience.

A reflection of regional growth

Saudi Smash 2024 is not merely an international table tennis event; it reflects a vigorous push into the sports sector, which is becoming a cornerstone of the Kingdom’s Vision 2030 strategy. In 2022, the sports tourism sector emerged as a booming $600 billion industry in the Middle East, anticipated to grow even further. The sports industry in the region is expected to expand by 8.7 percent by 2026, sharply contrasting with the global industry’s slower growth rate of 3.3 percent. Studies suggest that, in some Middle Eastern countries, a halo effect boosts the tourism and hospitality industry by up to 30 percent.

But such mega sporting events do not only drive immediate economic uplift through increased tourism and consumer spending. The preparation and execution of an event like Saudi Smash 2024 involve numerous local stakeholders from various industries, thereby distributing economic benefits across a broad spectrum of the local economy. They also promote long-term economic stability by creating jobs and spurring infrastructural developments.

A need for enhanced fan engagement

Recognizing the shifting preferences of younger generations, the Middle East is tailoring its sporting events to cater to Generation Z and Alpha spectators who prefer shorter, more action-packed formats. Similar to what can be expected at a World Table Tennis Saudi Smash, these events are no longer just about the sport; they are multimedia, multifaceted experiences that incorporate advanced digital technologies — such as augmented reality and real-time data analytics — to offer personalized and interactive fan engagement. This shift is critical as fan attraction and retention now hinge on delivering more than just brand loyalty; young fans desire a voice in decision-making processes and seek bespoke experiences that resonate with their digital-native sensibilities.




Steve Dainton, WTT Chief Executive

The power of sports sponsorships

The global sports sponsorship market is poised to grow from $66 billion in 2022 to nearly $108 billion by 2030, and the flourishing sports scene in the Middle East provides fertile ground for brands to market themselves to millions of consumers in the region. An event like Saudi Smash offers regional and global brands a platform to enhance visibility and engage with diverse audiences. The power of sponsorship, in its traditional form, is undeniable. It offers brands an unparalleled opportunity to connect with specific audience segments, fostering emotional bonds, driving brand loyalty, and catalyzing sales. Sponsorship, long-standing in the world of marketing, has entered a transformative era. Sports event partnerships have evolved from mere logo placements and brand affiliations to deeper, more strategic partnerships with an increased focus on values, social impact, and long-term engagement. These collaborations not only drive direct revenue but also build brand associations with health, vitality, and global connectivity, aligning perfectly with corporate goals of broader market penetration and consumer connection.

The evolution of table tennis

The establishment of WTT has been instrumental in transforming table tennis into a major player on the global sports stage. By introducing high-stakes competitions and enhancing broadcast quality, WTT events like the Saudi Smash exemplify how the sport is not only elevating its profile but also integrating seamlessly into the broader context of international sporting events. These events showcase world-class table tennis talent and craft a spectator experience that is globally engaging and accessible. They not only captivate new fans but also attract brand partnerships, further embedding table tennis into the global sports narrative.

Looking to the future

The Middle East’s journey towards becoming a global sports destination is full of promise, bolstered by continuous investments in technology and infrastructure. The transformation of sporting events in the region is emblematic of broader ambitions on the world stage. Through strategic innovation and proactive engagement, the Middle East is not just participating in but is actively leading the global sports dialogue. Events like the WTT Saudi Smash are in place to support this journey, setting new benchmarks for what a sporting event can offer and inviting the world to witness the rise of a new era in global sports prominence.

• Steve Dainton is chief executive of World Table Tennis


England’s Bethell ruled out of Pakistan-hosted Champions Trophy— captain

England’s Bethell ruled out of Pakistan-hosted Champions Trophy— captain
Updated 15 sec ago
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England’s Bethell ruled out of Pakistan-hosted Champions Trophy— captain

England’s Bethell ruled out of Pakistan-hosted Champions Trophy— captain
  • Left-handed Jacob Bethell sat out second ODI against India with hamstring injury
  • England call up Somerset batsman Tom Banton on Sunday as cover for injured Bethell

NEW DELHI: Jacob Bethell is set to miss next week’s Champions Trophy after the left-handed batsman sat out the second one-day international against India with a hamstring injury.

The 21-year-old Bethell made 51 in the opening defeat last week, but was missing on Sunday as India took an unbeatable 2-0 lead in the three-match series in Cuttack.

The 50-over Champions Trophy begins on Feb. 19 in Pakistan and Dubai.

“I’m pretty sure (Bethell) has been ruled out of the Champions Trophy, to be honest,” captain Jos Buttler admitted after England’s four-wicket defeat.

“That’s really disappointing for him. Obviously, he played nicely the other day and has been one of the really exciting players,” he added.

“It’s a shame that injury is going to rule him out.”

England have not made an official statement on Bethell’s status, but they called up Somerset batsman Tom Banton on Sunday as cover.

Wicketkeeper-batsman Banton, 26, was due to arrive in India on Monday and join the England squad for the final match of the series in Ahmedabad on Wednesday.

Banton has played in six ODIs, with a top score of 58 and averages 26.80 with the bat.

England’s first match in the Champions Trophy is against World Cup winners Australia on Feb. 22.

Final squads must be submitted by Feb. 12.


Eagles deny Chiefs historic three-peat in thumping Super Bowl win

Eagles deny Chiefs historic three-peat in thumping Super Bowl win
Updated 37 min 44 sec ago
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Eagles deny Chiefs historic three-peat in thumping Super Bowl win

Eagles deny Chiefs historic three-peat in thumping Super Bowl win
  • Thumping NFL victory delivers a second Super Bowl win for the Eagles franchise whose other title win was in 2018
  • It was a commanding performance throughout by the Eagles who totally dominated the championship match

NEW ORLEANS: The Philadelphia Eagles obliterated the Kansas City Chiefs’ bid to become the first NFL team to win three consecutive Super Bowls with a blowout 40-22 win in New Orleans on Sunday.
The Eagles defense was simply immense, smothering the Chief’s creative maestro Patrick Mahomes, and on offense their own quarterback Jalen Hurts led the way, throwing for two touchdowns and running for another as Philadelphia brutally avenged their 2023 loss to the Chiefs at Super Bowl 57.
Eagles dazzling running back Saquon Barkley grabbed 31 first-half rushing yards to break the all-time NFL record for most rushing yards in a regular season plus playoffs, to add icing to the Eagles’ championship cake.
Sunday’s thumping victory delivered a second Super Bowl win for the Eagles franchise whose other title win was in 2018.
It was a commanding performance throughout by the Eagles who totally dominated the championship match in front of a crowd that included US President Donald Trump and pop superstar Taylor Swift.
It marked the first time a sitting president had attended a Super Bowl and Trump watched the first half before leaving.
The Eagles set the tone for the contest by opening the scoring in the first quarter with their signature play – a goal line move they call the “brotherly shove” – with Hurts plowing into the end zone behind his powerful offensive line as his teammates forced him forward.
Eagles’ rookie defensive back Cooper DeJean picked off a poor pass from Mahomes in the second quarter to score Philadelphia’s second touchdown and Hurts then found A.J. Brown with a 12-yard pass to go into halftime 24-0 ahead.
Mahomes struggled mightily in the first half, throwing two interceptions while being sacked three times and completing just 6-of-14 passing attempts.
Things went from bad to worse in the second half for the Chiefs when Hurts found DeVonta Smith with a 46-yard pass for a fourth touchdown and take a 34-0 lead.
The Chiefs finally got on the scoreboard late in the third quarter through Xavier Worthy, but the game was sliding away at breakneck pace.
A DeAndre Hopkins touchdown, and a second for Worthy added some respectability to the score, but it was cosmetic, and would have come as little consolation to the battered Chiefs whose tilt at history was devastatingly denied.
Nobody had predicted the one-sided nature of the game – not Trump, not Swift, not Argentine World Cup winner Lionel Messi, hip-hop mogul Jay-Z or Beatle Paul McCartney who were all in the crowd – but the Eagles defense was awesome throughout, never giving the Chiefs a chance.
It was nothing short of a blowout to end a week when football took on a Mardi Gras flavor with New Orleans hosting the game for a record-tying 11th time.


Barca rout Sevilla to mantain title charge

Barca rout Sevilla to mantain title charge
Updated 10 February 2025
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Barca rout Sevilla to mantain title charge

Barca rout Sevilla to mantain title charge
  • Hansi Flick’s Barca climbed within two points of Los Blancos and moved one behind Atletico to crank up the tension in the title race

SEVILLE, Spain: Barcelona cut the gap on La Liga’s top two with an entertaining 4-1 win over Sevilla on Sunday, despite playing out the final half-hour with 10 men after Fermin Lopez’s red card.
Robert Lewandowski, Lopez, Raphinha and Eric Garcia struck for the Catalans, who were able to capitalize on leaders Real Madrid’s 1-1 draw with second-placed Atletico Madrid on Saturday.
Hansi Flick’s Barca climbed within two points of Los Blancos and moved one behind Atletico to crank up the tension in the title race.
Lewandowski’s early strike was canceled out by Sevilla’s Ruben Vargas, with Lopez and Raphinha pouncing early in the second half.
Lopez was sent off for a high tackle but Barcelona held out and extended their lead when Garcia nodded home late on.
“Today we had to win to stay in the title race and now we’re putting the pressure on,” Barca defender Inigo Martinez told DAZN.
“I think the team played a brilliant match and this is the way forward...
“If we stay secure and solid at the back, up front we all know what our forward are capable of.”
The match at Sevilla’s Ramon Sanchez-Pizjuan stadium got off to an explosive start with teenage winger Lamine Yamal forcing Sevilla goalkeeper Orjan Nyland into a superb save with a curling effort.
Barcelona took the lead moments later from the resulting corner, played short, with Raphinha eventually crossing for Martinez to nod the ball across goal.
Veteran Polish striker Lewandowski prodded home from close range after seven minutes to reach 19 league goals and extend his lead as the division’s top goalscorer.
Sevilla were level almost instantly, with Ronald Araujo playing Saul Niguez onside and the Spaniard crossed for Vargas to turn home in the eighth minute.
Araujo’s unfortunate evening was compounded by an injury sustained when fouled by Saul, with Pau Cubarsi replacing him in the 22nd minute.
Barca stopper Wojciech Szczesny made a good save from an acrobatic Dodi Lukebakio effort as the hosts, 13th, gave as good as they got in the first half.
Flick sent on Lopez at half-time for Gavi and the midfielder scored and got sent off within the space of 15 minutes.
Lopez netted at the start of the second half, heading home from playmaker Pedri’s inviting cross.
Vargas netted from an offside position at the other end before Raphinha extended Barcelona’s lead with a vicious effort from distance in the 55th minute.
Lopez was dismissed for a rash high challenge on Djibril Sow on the hour mark, leaving the Catalans the job of protecting their lead with a man fewer.
Szczesny saved low from Suso’s drive but Sevilla created little else of note as Barcelona largely kept the Andalucians at arm’s length.
Garcia nodded home at the far post in the final stages as Raphinha’s deflected cross fell kindly to him to wrap up Barcelona’s emphatic victory.


Dubai Capitals clinch maiden DP World ILT20 title in thrilling final with Desert Vipers

Dubai Capitals clinch maiden DP World ILT20 title in thrilling final with Desert Vipers
Updated 09 February 2025
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Dubai Capitals clinch maiden DP World ILT20 title in thrilling final with Desert Vipers

Dubai Capitals clinch maiden DP World ILT20 title in thrilling final with Desert Vipers
  • Dramatic victory comes in a final over after Capitals set challenging target of 189
  • Rovman Powell leads fightback before Sikandar Raza seals win with unbeaten 34 from 12 deliveries

DUBAI: Dubai Capitals earned a dramatic four-wicket victory over Desert Vipers in the DP World ILT20 final on Sunday, securing their maiden championship title at the Dubai International Cricket Stadium.

The triumph saw the Capitals claim the winner’s prize of $700,000, while the Desert Vipers, who finished as runners-up, will walk away with $300,000.

The triumph saw the Capitals claim the winner’s prize of $700,000. (Supplied)

Chasing a challenging target of 189, the Capitals endured early setbacks, but found stability through the performances of Rovman Powell, Shai Hope, and Sikandar Raza.

Powell led the fightback with a well-crafted 63 off 38 balls, while Hope’s composed 43 ensured the chase remained on track. However, it was Raza who delivered the decisive late burst, smashing an unbeaten 34 from just 12 deliveries to see his team over the line in the final over.

The Capitals’ pursuit began on a shaky note, with David Warner falling in the second over, followed by quick wickets from Mohammad Amir that reduced them to 39 for three at the end of the powerplay.

Hope and Powell then steadied the innings, forging an 80-run partnership that reignited the Capitals’ hopes.

While Hope played the anchor role, Powell’s aggressive strokeplay, including two towering sixes, shifted the momentum in their favor. The partnership was eventually broken in the 14th over when Sam Curran dismissed Hope, but Powell continued his charge, reaching his half-century off 30 balls.

With 65 runs needed from the final five overs, Powell and Dasun Shanaka found the boundary regularly to keep the Capitals in the contest.

Shanaka made a brisk 21 off nine deliveries before falling to David Payne, while Powell, who had earlier survived a stumping off a no-ball, eventually departed for 63 in the 18th over.

As tension mounted, it was Raza who took control, striking three boundaries off Amir in the penultimate over before sealing the win with a six and a four in the final over, ensuring the Capitals secured their sixth consecutive victory over the Vipers.

Earlier in the evening, the Desert Vipers posted a competitive total of 189 for five, thanks to an excellent knock from Max Holden, who top-scored with 76 off 51 balls.

After losing openers Alex Hales and Rahmanullah Gurbaz early, Holden took charge of the innings, guiding the Vipers to 53 for two at the end of the powerplay. He reached his half-century in the ninth over and continued his fluent strokeplay despite being dropped at long-off.

His efforts were supported by Curran, who struck an unbeaten 62 off just 28 balls, and Azam Khan, who provided late acceleration with a 13-ball 27. The final push saw the Vipers add 67 runs in the last five overs, setting what seemed a formidable target.

Reflecting on his match-winning innings, Powell expressed his delight at delivering on the big stage, acknowledging the belief within the Capitals’ camp.

“The message was to stay calm. The tournament was quiet for me, but I wanted to prove myself in the final. Big players step up on the big stage,” he said.

Meanwhile, Curran, who was named the Most Valuable Player of the tournament, praised his team despite the loss, saying: “It was an amazing game. It’s tough to take the loss, but I’m proud of the team. The Capitals had our number this season, but hopefully, we go one better next year.”

As the tournament concluded, individual excellence was also recognized, with Hope claiming the Green Belt for finishing as the highest run-scorer with 529 runs.

Fazalhaq Farooqi of MI Emirates was awarded the White Belt as the tournament’s leading wicket-taker with 21 scalps in 11 innings.

Muhammad Waseem, also of MI Emirates, secured the Blue Belt as the best UAE player for a third consecutive season.


Li Haotong birdies last hole to win Qatar Masters for fourth European tour title

Li Haotong birdies last hole to win Qatar Masters for fourth European tour title
Updated 09 February 2025
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Li Haotong birdies last hole to win Qatar Masters for fourth European tour title

Li Haotong birdies last hole to win Qatar Masters for fourth European tour title
  • Li, the overnight leader, shot 3-under 69 in the final round to finish on 16-under par for the week

DOHA: Li Haotong holed a birdie putt from 15 feet at the last hole to secure a one-shot win at the Qatar Masters on Sunday for his fourth title on the European tour.
The No. 300-ranked Chinese golfer let out a loud roar, pumped both fists and wept in the arms of his caddie after his winning putt at Doha Golf Club. It denied Rasmus Neergaard-Petersen of Denmark a playoff.
Li, the overnight leader, shot 3-under 69 in the final round to finish on 16-under par for the week, while Neergaard-Petersen posted 65. The Dane was alone in second place, two shots clear of Brandon Robinson Thompson (70).
“I never thought I could come back in this position,” said Li, whose last win was in June 2022 at the BMW International Open. “This morning, I was really stressed.”
The Qatar Masters completes a run of four events in the Middle East. The tour next heads to Kenya on Feb. 20— 23.