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intimissimi, an Italian brand synonymous with elegance and romance, has opened doors to its first Saudi store at Panorama Mall in Riyadh. This launch marks a milestone for the brand, introducing its world-renowned sophistication, classic Italian flair, and unsurpassed workmanship to the Kingdom for the first time.

“The flagship store is more than just a shopping destination — it is a celebration of femininity and style,” a statement said. Designed with intimissimi’s standard attention to detail, the store provides an immersive shopping experience in which consumers can browse luxurious products in a welcoming, easy-to-navigate setting. The store exudes the essence of Italian charm, giving women across the Kingdom a taste of the Italian elegance that has captured hearts all over the world.

“Our entry into Saudi Arabia marks an exciting milestone for intimissimi as we continue to expand our presence in the Middle East. This step reflects the Kingdom’s increasing demand for luxury apparel and its dynamic, style-conscious community. We are thrilled to bring our elegant tradition to Saudi Arabia and look forward to becoming a cherished part of Riyadh’s vibrant fashion scene,” said Tamara Jaber, brand manager at intimissimi.

To celebrate the grand opening, intimissimi at Panorama Mall hosted an exclusive event, which drew a distinguished crowd, including some of Saudi Arabia’s top influencers and fashion enthusiasts. Guests were invited to explore the new store and its collections, enjoying an evening filled with glamor and sophistication. The event featured special promotions, and exclusive surprises, creating a truly unforgettable experience that marked the brand’s debut in the Kingdom.

intimissimi’s collections, which include luxurious intimates, elevated knitwear, and comfy nightwear, will now be available for shoppers in Riyadh. Founded in 1996, the brand combines Italian heritage with current designs to empower women with comfort and beauty. It is available in 53 countries with 1,719 stores worldwide.

The Social Development Bank successfully concluded its participation as a strategic partner in the “Forsaty 4” forum, held under the patronage of Qassim Gov. Prince Dr. Faisal bin Mishaal. The event took place from Jan. 22 to 25 and highlighted SDB’s commitment to supporting entrepreneurship and empowering youth capabilities.

SDB’s pavilion at the forum witnessed significant engagement from entrepreneurs and attendees, eager to learn about the diverse range of financing services offered by the bank. Visitors also benefited from specialized advisory platforms designed to support project development and showcase inspiring success stories. Additionally, attendees explored the “Jada 30” business incubator, which provides comprehensive support for emerging enterprises, and participated in the “Hackathon Jada thon,” a platform transforming creative ideas into actionable projects with technical assistance and practical guidance.

Sultan bin Abdulaziz Al-Hamidi, CEO of SDB, said: “SDB’s participation in the ‘Forsaty 4’ forum reaffirms our ongoing commitment to supporting youth and promoting entrepreneurship in line with Saudi Vision 2030. Through these events, we enhance sustainable development opportunities and open promising horizons for ambitious youth to become active contributors to the national economy.”

As part of its developmental efforts, SDB has provided financing to the Qassim region amounting to approximately SR7.9 billion ($2.1 billion). This support has been distributed across social loans, self-employment financing, and funding for productive families and small enterprises. Financing for self-employment and productive families alone grew from SR49.9 million in 2019 to SR184 million in 2024. Similarly, financing for small enterprises more than doubled, reaching SR214 million during the same period.

In addition to financial services, SDB has offered non-financial initiatives to promote a culture of self-employment and savings. More than 36,000 beneficiaries participated in 438 courses and workshops, while specialized training programs have been delivered to 24,000 individuals through 358 training courses.

“SDB’s involvement in the ‘Forsaty 4’ forum continues its legacy of impactful participation in previous editions,” it said in a statement. “Since its inception in 2019, SDB has been a strategic partner of the forum, strengthening its role in 2022 by introducing expanded services and initiatives to support entrepreneurs during the second edition. In the third edition in 2024, SDB further solidified its commitment by offering 20 advisory pavilions, 20 entrepreneurial support stations, and organizing specialized workshops, empowering young people and fostering entrepreneurship across the Kingdom, in alignment with the goals of Saudi Vision 2030.”