‘Best yet to come,’ says AlUla tourism chief on launch of global brand campaign

‘Best yet to come,’ says AlUla tourism chief on launch of global brand campaign
The “Forever Revitalising” campaign will unfold through events aimed at travel trade and media partners across six major cities. (SPA)
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Updated 01 March 2024
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‘Best yet to come,’ says AlUla tourism chief on launch of global brand campaign

‘Best yet to come,’ says AlUla tourism chief on launch of global brand campaign
  • Strategy to include events at 6 major cities highlighting ancient location’s modern appeal 

RIYADH: AlUla is only just beginning its journey to becoming a global tourism destination, the region’s tourism chief said on Thursday after the launch of its new global brand campaign.

The “Forever Revitalising” campaign will unfold through events aimed at travel trade and media partners across six major cities: Dubai, London, New York, Paris, Shanghai, and Mumbai, Saudi Press Agency reported.

“In just a few years, AlUla has established itself as a destination on the global traveler’s wish list,” Phillip Jones, chief tourism officer at the Royal Commission for AlUla, said.

He added: “Through this campaign, we can open up the dialogue even further on a global stage, and communicate the full depth of AlUla’s appeal, attributes and ambition. The best is yet to come,” he added.

The campaign includes a two-and-a-half-minute film by French cinematographer Bruno Aveillan.

This film, which can be adapted in length and is available in several languages, showcases the essence of AlUla through its core destination pillars: history and heritage, arts and culture, nature and adventure, and wellness, SPA added.

“Crafting this film was an enriching experience, not only because it allowed me to witness some of the world’s most breathtaking landmarks and locations but also because it offered me a vast canvas to explore the depths of my own creativity — a profound and enduring gift that AlUla bestows upon everyone who walks upon her historic sands and experiences the sheltered embrace of her oasis,” Aveillan said.

Additionally, the campaign features a series of “Brand Pillar” six-second videos that highlight iconic destinations within AlUla, such as Hegra, Jabal Ikmah, AlUla Oasis, AlUla Old Town, Sharaan Nature Reserve, and Elephant Rock.

Other highlights include balloon adventures, luxury accommodation, local arts and crafts, and the lively food and drink scene on offer in AlUla.

Melanie de Souza, executive director of destination marketing at RCU, said: “Forever Revitalising is not only about driving global awareness of a destination that until recently was relatively unknown to most travelers, but also about communicating the breadth and depth of the programs and initiatives designed to create a better future for all those who live, work and visit our ancient oasis.

“We hope that the film and creative assets do justice to a truly unique destination.”

 

The rebirth of AlUla
Hegra, ancient city of the Nabataeans in Saudi Arabia’s historic AlUla Valley, is emerging from the mists of time to take its rightful place as one of the wonders of the world

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Kane calls on Bayern to extend with pal Dier

Kane calls on Bayern to extend with pal Dier
Updated 10 min 13 sec ago
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Kane calls on Bayern to extend with pal Dier

Kane calls on Bayern to extend with pal Dier
  • Kane said he hoped the club would extend Dier’s 2025-expiring deal
  • “He’s come in the last couple of games and done really, really well, and got two clean sheets”

MUNICH: Harry Kane called on Bayern Munich to extend Eric Dier’s deal at the club, saying he would “love” to continue playing with his former Spurs and England team-mate.
Dier was a surprise signing when he arrived from Spurs in January 2024 but has gone on to play 31 games for the German giants.
The 31-year-old center-back has started three of his past four league games for Bayern despite competition from central defenders Dayot Upamecano and Kim Min-jae.
Speaking to AFP and other media after Bayern’s 3-2 home win over Wolfsburg on Saturday, Kane said he hoped the club would extend Dier’s 2025-expiring deal.
“Eric’s been great, he’s been waiting patiently, obviously Upa (Upamecano) and Min-jae have been fantastic this season, so Eric’s just had to bide his time.
“He’s come in the last couple of games and done really, really well, and got two clean sheets, so, yeah, of course I’d love Eric to stay.
“I guess that’s between him and the club, I haven’t had any conversations with him, so we’ll have to see.”
Including matches for Bayern, Tottenham and England at junior and senior level, the duo have played 386 games together.
Bayern went trophyless for the first time in 11 seasons in 2023-24, continuing Kane’s run of never having won a team trophy, but the England captain backed Bayern to break through this year.
“Last year there were games where we were struggling but we just found a way to win.
“It’s been a bit different this year... we’ve been dominating every game we’ve played.
“We’re becoming a really dominant team in Germany and in Europe.”


Nuclear power industry needs $120bn a year by 2030

Nuclear power industry needs $120bn a year by 2030
Updated 15 min 3 sec ago
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Nuclear power industry needs $120bn a year by 2030

Nuclear power industry needs $120bn a year by 2030
  • Private sector is increasingly viewing nuclear energy as an investible energy source

RIYADH: Nuclear energy development funding needs to double to $120 billion a year by 2030 to meet the rising demand for infrastructure development, according to an analysis. 

In its latest report, the International Energy Agency said that both public and private investments are needed to meet the rising financial needs in the sector. 

According to the analysis, ensuring the predictability of future cash flows is key to bringing down financing costs and attracting private capital to the nuclear sector. 

The analysis from IEA comes at a time when countries such as Saudi Arabia are actively exploring ways to ramp up nuclear programs to diversify their energy mix. 

“Public funding alone will not be sufficient to build a new era for the nuclear energy sector. Private financing will be needed to scale up investments,” said IEA. 

It added: “The private sector is increasingly viewing nuclear energy as an investible energy source with the promise of firm, competitive, clean power that can serve energy-intensive operations 24/7.”

IEA suggested that a supportive regulatory framework that increases visibility, including limiting liabilities, is crucial for debt financing in the nuclear energy sector, as financial institutions lend based on reliable future cash flow expectations. 

“Long-term power purchase agreements can also be underwritten by large consumers, who can lock in future supplies of electricity at average cost. These arrangements can also open the door to proven commercial financing instruments, such as green bonds, supported by accommodating regulations and taxonomies,” said IEA. 

It’s clear today that the strong comeback for nuclear energy that the IEA predicted several years ago is well underway, with nuclear set to generate a record level of electricity in 2025.

Fatih Birol, executive director of IEA

In a separate analysis published on Jan. 15, the Atlantic Council, an American think tank in the field of international affairs, echoed similar views and said the COP28 goal of tripling nuclear energy capacity is within reach, if investments are deployed in the sector in an adequate manner. 

Amy Drake, assistant director at the Nuclear Energy Policy Initiative with the Atlantic Council Global Energy Center said that tripling nuclear energy capacity would require upwards of $150 billion in annual global investment by 2050. 

“Private investment — in addition to government-backed initiatives — is critical to accelerate nuclear energy deployment at scale. Leaders in the nuclear energy industry must continue to engage with banks and financial institutions to mobilize capital to support anticipated levels of growth,” said Drake. 

She added: “Deploying new nuclear energy projects at scale will require global leaders to translate pledges into action. Multilateral engagement, backing from the financial sector, and buy-in from new customers could deliver major wins for nuclear energy.”

IEA forecasts record nuclear energy generation in 2025

According to the report, electricity generated using nuclear power is expected to reach unprecedented levels this year, accounting for nearly 10 percent of global production — with  a further 63 nuclear reactors currently under construction.

“It’s clear today that the strong comeback for nuclear energy that the IEA predicted several years ago is well underway, with nuclear set to generate a record level of electricity in 2025,” said Fatih Birol, executive director of IEA. 

He added: “In addition to this, more than 70 gigawatts of new nuclear capacity is under construction globally, one of the highest levels in the last 30 years, and more than 40 countries around the world have plans to expand nuclear’s role in their energy systems.”

Ushering a new era in nuclear energy sector 

The energy think tank said that renewed momentum behind nuclear energy has the potential to open a new era for the secure and clean power source as demand for electricity grows strongly around the world. 

The agency added that the nuclear energy sector is showing a fresh impetus of growth driven by new policies, projects, investments and technological advances, such as small modular reactors. 

“SMRs in particular offer exciting growth potential. However, governments and industry must still overcome some significant hurdles on the path to a new era for nuclear energy, starting with delivering new projects on time and on budget — but also in terms of financing and supply chains,” added Birol. 

IEA highlighted that SMRs can dramatically cut the overall investment costs of individual projects to levels similar to those of large renewable energy projects such as offshore wind and large hydro, which makes these projects less risky for commercial lenders. 

Deploying new nuclear energy projects at scale will require global leaders to translate pledges into action.

Amy Drake, assistant director at the Nuclear Energy Policy Initiative

Another major positive factor that could drive the growth of SMRs is their modular design which will significantly cut construction times, with projects expected to reach cash flow break-even up to 10 years earlier than for large reactors.

“The strong credit rating of the technology players behind data centers can also facilitate financing for SMR projects targeting this sector,” added the energy agency. 

Last year, some of the world’s largest tech firms announced big commitments to invest in nuclear energy projects, including agreements between Google and Kairos Power, Amazon and X-energy, and Microsoft and Constellation Energy.

Atlantic Council said that partnerships between so-called Big Tech and reactor companies marked some of the most promising developments toward establishing demand at scale. 

“The partnerships illustrate the potential for financial mechanisms, such as power purchase agreements, to de-risk investments in novel projects. Using these developments as a blueprint, nuclear energy providers should work closely with other energy-intensive sectors, such as heavy manufacturing, as demand for clean electricity surges worldwide,” said Drake. 

IEA also highlighted the importance of the government’s role in strengthening the nuclear energy sector, which includes providing incentives and public finance. The report added that this power source can provide services and scale that are difficult to replicate with other low-emissions technologies. 

“Taking advantage of this opportunity requires a broad approach from governments, encompassing robust and diverse supply chains, a skilled workforce, support for innovation, de-risking mechanisms for investment as well as direct financial support, and effective and transparent nuclear safety regulations, alongside provisions for decommissioning and waste management,” the IEA report added. 

The analysis also highlighted the demographic and geographic distribution of nuclear power plants globally, with most of the existing nuclear power fleet today being in advanced economies, but many of those plants were built decades ago. 

IEA added that the global map for nuclear energy is changing, with the majority of projects under construction in China, which is on course to overtake both the US and Europe in installed nuclear capacity by 2030. 

Of the 52 reactors that have started construction worldwide since 2017, 25 are of Chinese design and another 23 are of Russian design. 

“Today, more than 99 percent of the enrichment capacity takes place in four supplier countries, with Russia accounting for 40 percent of global capacity, the single largest share,” said Birol. 

He added: “Highly concentrated markets for nuclear technologies, as well as for uranium production and enrichment, represent a risk factor for the future and underscore the need for greater diversity in supply chains.”

Saudi Arabia is also looking to play its part in the development of the energy source. 

Launched in 2017, the Kingdom’s National Atomic Energy Project is a cornerstone of the government’s strategy to diversify its energy sources and reduce its dependence on fossil fuels. 

The project aims to integrate nuclear power into the national energy mix, enhancing sustainability and fulfilling international commitments.

Earlier in January, Saudi Arabia’s Energy Minister Prince Abdulaziz bin Salman said that the Kingdom is planning to begin enriching and selling uranium.


What We Are Reading Today: ‘Habitats of North America’

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Updated 18 min 18 sec ago
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What We Are Reading Today: ‘Habitats of North America’

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Authors: PHIL CHAON AND IAIN CAMPBELL

Whether you’re a birder, naturalist, outdoor enthusiast, or ecologist, knowing the surrounding habitat is essential to getting the most out of your experiences in the field.

This compact, easy-to-use guide provides an unparalleled treatment of the wonderfully diverse habitats of North America. Incisive and up-to-date descriptions cover the unique features of each habitat, from geology and climate to soil and hydrology.

Requiring no scientific background, “Habitats of North America” offers quick and reliable information for anyone who wants a deeper understanding and appreciation of the habitats around them.

 

 


Domestic demand propels Saudi cement sales up 12 percent

Domestic demand propels Saudi cement sales up 12 percent
Updated 24 min 25 sec ago
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Domestic demand propels Saudi cement sales up 12 percent

Domestic demand propels Saudi cement sales up 12 percent
  • Growth was primarily driven by strong domestic demand, accounting for 96 percent of total sales

RIYADH: Cement sales in Saudi Arabia saw an annual increase of 12.33 percent in the fourth quarter of 2024, reaching 14.87 million tonnes, according to recent data.

Figures released by Al-Yamama Cement showed this growth was primarily driven by strong domestic demand, accounting for 96 percent of total sales, while exports comprised the remaining 4 percent.

For the full year of 2024, cement sales exhibited a more moderate growth of 3.67 percent, culminating in a total volume of 51.15 million tonnes.

Amr Nader, CEO and co-founder of cement consultancy A3&Co. told Arab News: “These figures may not fully align with the anticipated surge in demand from ambitious infrastructure projects.”

He added: “Megaprojects such as NEOM, The Red Sea Project, and FIFA World Cup-related developments require vast quantities of construction materials, the maximum anticipated demand in the next 5 years is 78 million tonnes annually.” 

According to Nader, with current market dynamics characterized by oversupply, utilization rates are projected to remain below 80 percent for the next 10 years, falling short of both installed capacity and anticipated maximum utilization levels.

Among the 17 Saudi cement companies, Al-Yamama Cement led the domestic market in the fourth quarter, capturing a 12.84 percent share with sales of 1.83 million tonnes, a substantial 22 percent increase year-over-year.

Following the successful acquisition of Hail Cement Company, Qassim Cement Company solidified its position as the second-largest player in the domestic market, capturing an 11.43 percent market share, equivalent to 1.63 million tonnes of cement sales.

Yanbu Cement, and Southern Cement were the next largest players in the domestic market, holding 10.27 percent, 8.51 percent, and 7.75 percent market shares, respectively.

Al Jawf Cement demonstrated the highest growth in domestic sales, achieving a 38 percent increase to 468k tonnes during this period, despite holding a relatively small 3.28 percent market share.

United Cement followed closely with a 31.55 percent annual increase in local sales, reaching 613k tonnes. Eastern Cement also experienced strong growth, recording a 27.96 percent increase to 723k tonnes.

In terms of cement exports, Saudi Cement dominated with 80.10 percent of total shipments, amounting to 487k tonnes that quarter. This figure represents a 71 percent increase compared to the same period of 2023. 

Najran Cement accounted for 14.64 percent of exports, totaling 89k tonnes, marking a 2.2 percent decline. Eastern Cement with 5.26 percent share saw a 60 percent rise in exports, reaching 32k tonnes.

Saudi Arabia’s cement sector plays a critical role in the Kingdom’s industrial landscape, supporting a booming construction market driven by massive infrastructure projects under the Vision 2030 initiative.

As one of the largest cement producers globally, Saudi Arabia’s cement industry is well-positioned to meet the growing demand spurred by developments like NEOM, the Red Sea Project, and FIFA World Cup-related construction.

The sector faces significant challenges, however, including oversupply, rising fuel costs, and the need for environmental sustainability. Despite these hurdles, it remains resilient due to government support and strong domestic demand, which accounts for the majority of sales.

Clinker production and sales

According to data from Al-Yamama Cement, Saudi cement companies produced 14.89 million tonnes of clinker in the fourth quarter of 2024, a 7 percent increase from the same quarter of 2023, and held 135.32 million tonnes of clinker stock, a 14 percent annual rise.

Saudi Arabia also exported 1.15 million tonnes of clinker during this period, marking a 28 percent decline compared to the same period of the previous year.

Clinker, a crucial intermediate product in cement production, is commonly exported due to its cost-effectiveness. It is more economical to ship it to other countries for final processing into cement than to produce the finished product and then export.

Several factors contributed to the significant clinker inventory buildup observed. A key factor according to Nader was a mismatch between supply and demand. 

A highly competitive market have driven producers to maintain high production levels to capture market share.

Amr Nader, CEO and co-founder of A3&Co.

The expert explained that while domestic cement sales surged, the decline in clinker exports contributed to a domestic oversupply. This imbalance was further exacerbated by the increase in clinker production, driven in part by an oversupply situation stemming from installed capacity consistently exceeding domestic demand by more than 30 percent.

This means there’s more capacity to produce clinker than is actually needed for the domestic market.

Nader added: “A highly competitive market has driven producers to maintain high production levels to capture market share, and low cost to meet the price pressure generated by oversupply on the local market despite subdued export demand.”

He went on: “There is also stockpiling strategy where companies have deliberately built inventories in anticipation of future demand spikes from megaprojects like NEOM and FIFA World Cup-related initiatives and due to anticipated further increase in fuel prices.” 

The consultant attributed the low demand for cement to infrastructure delays, stemming from regulatory hurdles or logistical challenges, which have slowed the pace of construction projects, consequently reducing the immediate consumption of clinker.

Managing oversupply and rising fuel costs

The cement market is currently facing two major challenges — high inventory risks and rising fuel prices.

According to Nader, to mitigate the risks associated with high clinker inventory levels, Saudi cement companies can implement several strategies.

Strengthening export channels to emerging markets in Africa and Asia, where clinker demand is growing, through competitive pricing and improved logistics can help expand export footprints.

Exploring innovative applications for clinker, such as blending it into specialized cement products for niche markets like marine construction or precast solutions, can diversify revenue streams.

Furthermore, adjusting production schedules to align with actual demand can help reduce unnecessary inventory buildup. Finally, collaborating with megaproject developers to secure long-term supply agreements can stabilize clinker consumption and provide a more predictable demand outlook.

According to Nader, the rise in fuel prices, methane, ethane, and diesel, is expected to increase production costs significantly, especially in energy-intensive processes like clinker manufacturing.

However, Saudi cement companies are well-positioned to manage this challenge by passing on the added costs to customers.

With a regulatory price cap of SR240 ($63.97) per tonne, there is still considerable room for price increases before reaching the limit, as the current market price remains approximately SR50 per tonne below the cap, he said.

This provides companies a substantial buffer to adjust prices without violating the cap. Additionally, Saudi Arabia’s cement sector enjoys the highest global average net profit, further enhancing its resilience to cost pressures.

Nevertheless, the expert said that despite this pricing flexibility, fierce competition and an oversupplied market may constrain price hikes. Companies seeking to maintain market share could face challenges in fully transferring costs, as supply currently outpaces demand.

To mitigate cost pressures, Nader said that firms may adopt strategies like improving energy efficiency, switching to alternative fuels like waste-derived fuels or biomass, and optimizing operations.

Government initiatives also provide support, with incentive programs offering up to SR60 million annually for some manufacturers. These incentives are designed to assist cement companies in adopting greener technologies, improving energy efficiency, and reducing carbon emissions.

Additionally, the government is working on long-term solutions to address energy challenges, such as plans for a national natural gas pipeline to phase out liquid fuels and meet the sector’s growing energy demands.

These efforts are part of Saudi Arabia’s broader vision to decarbonize heavy industries and align with global sustainability goals under its Vision 2030 strategy.

Cement alternatives

As construction costs rise, analysts suggest that turning to supplementary cementitious materials and innovative technologies like carbon capture and storage, offers a viable path for developers seeking cost-effective and sustainable solutions.

These alternatives not only align with global sustainability goals but also promise long-term economic and environmental benefits. This can reduce reliance on traditional concrete and cement, which alone accounts for approximately eight percent of global CO2 emissions.

However, Nader challenged the feasibility of significantly replacing cement with alternative materials.

He emphasized that the current global supply of these alternatives is less than five percent of total cement production, making large-scale substitution impractical.

Given Saudi Arabia’s position as one of the top 10 global cement producers, a dramatic shift away from cement would pose substantial investment risks. Instead, Nader underscored the importance of operational and material efficiency technologies, which could achieve a 35 percent reduction in carbon emissions by 2035 with positive cost implications for manufacturers.

He further noted that carbon capture, utilization, and storage, known as CCUS, should be viewed as a last-resort technology for residual carbon capture, targeting post-2040 timelines, after readily available decarbonization strategies have been fully adopted.

Saudi Arabia has already taken steps in this direction by launching an Industrial Excellence Center to support sector-wide decarbonization efforts.


Leganes snap Liga leaders Atletico’s winning streak

Leganes snap Liga leaders Atletico’s winning streak
Updated 21 min 17 sec ago
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Leganes snap Liga leaders Atletico’s winning streak

Leganes snap Liga leaders Atletico’s winning streak
  • Matija Nastasic nodded Leganes ahead early in the second half
  • “We didn’t get into the game well enough, I thought we were low on energy, it wasn’t enough from us,” Atletico goalkeeper Jan Oblak told DAZN

MADRID: Antoine Griezmann missed a late penalty as La Liga leaders Atletico Madrid stumbled to a shock 1-0 defeat at Leganes on Saturday, ending a club record run of 15 consecutive victories.
Matija Nastasic nodded Leganes ahead early in the second half, with Griezmann dragging a poor penalty wide in the final stages to consign Atletico to a second defeat of the league season.
Diego Simeone’s side’s superb form toward the end of 2024 took them above rivals Real Madrid and Barcelona at the halfway point, but their poor display against Leganes opened the door to Spain’s big two.
Real Madrid have the chance to move top of the table on Sunday when they host Las Palmas, while Barcelona can cut down the six-point gap on Atletico later Saturday at Getafe.
“We didn’t get into the game well enough, I thought we were low on energy, it wasn’t enough from us,” Atletico goalkeeper Jan Oblak told DAZN.
“We’ll keep our head up after (winning) 15 games, we lost this one and we have to keep going forward... unfortunately the streak is over.”
The goalkeeper said Atletico would keep battling to win the title for the first time since 2021.
“The league is long, there are a lot of games until the end and it’s clear that it doesn’t end in January,” added Oblak.
Madrid minnows Leganes, 15th, battled well in defense to keep Atletico at bay in the first half.
Rojiblancos striker Julian Alvarez hit the woodwork and had another effort blocked, while Griezmann struck the post and Marko Dmitrovic batted away his second effort from the rebound.
At the other end Juan Cruz threatened on a rare forray forward for the hosts but Oblak reacted well to keep out his cross-shot.
Early in the second half, Serbian defender Nastasic headed Leganes in front from a corner, and they protected their advantage without much stress until controversially conceding a penalty for a debatable handball by Sergio Gonzalez.
Griezmann took responsibility from the penalty spot, but rolled his 90th-minute effort wide of the goal.
Substitute Angel Correa had a final chance to level for Atletico but Dmitrovic bravely blocked his effort from close range to secure Leganes’ victory.
Leganes also beat Barcelona in December and Dmitrovic said their shock wins come down to elbow grease.
“There’s nothing special (about the team), there’s work behind every game, the whole week,” said Dmitrovic.
“Yes, we were capable of beating two of the three biggest sides in La Liga, now there’s no excuses — what we did against Barca and Atletico we have to repeat in other games.
“You can’t guarantee you’ll win games in this league, but the same effort, desire, hope and work, we have to repeat.”
Atletico must now bounce back in the Champions League, where they are aiming to reach the knock-out rounds, against Bayer Leverkusen on Tuesday.
“They were 15 extraordinary games, I feel enormously proud at having set the (consecutive) winning record in Atletico’s history,” Simeone told DAZN.
“Their goal gave them the strength to keep working hard in defense, and it’s a strength to defend as well as Leganes did...
“We have to accept that defeat is part of the game and prepare ourselves for Tuesday.”