ROME: Serie A on Thursday accepted the offer of TV platform Abu Dhabi Media to broadcast the Italian league in the Middle East and North Africa after more than a year without a broadcaster in this region.
For the next three seasons, Abu Dhabi Media, an Emirati public body, has been awarded the rights for a minimum total amount of $79 million, the Italian League announced.
To this guaranteed minimum income may be added any additional revenue linked to the number of subscribers that Italian football will generate on the platform, a spokesperson for Serie A told AFP.
In the absence of a satisfactory offer in its call for tenders last year, the Italian League had developed its own Youtube channel in Arabic to offer matches free of charge.
Serie A reaches TV rights deal with Abu Dhabi Media
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Serie A reaches TV rights deal with Abu Dhabi Media
- For the next three seasons, Abu Dhabi Media, an Emirati public body, has been awarded the rights for a minimum total amount of $79 million
- In the absence of a satisfactory offer in its call for tenders last year, the Italian League had developed its own Youtube channel in Arabic
